Brandwave

How popular isStiebel Eltron in search?

In August 2026, there were an estimated 1.6K branded searches for Stiebel Eltron in New Zealand which is up 26% over the last 11 months. Stiebel Eltron holds 9.9% estimated Share of Search among New Zealand hot water system brands and is ranked 3rd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Rinnai49.3%
  2. Rheem39.2%
  3. Stiebel Eltron9.9%
  4. Thermann1.1%
  5. Dux0.54%
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Which hot water system brands compete with Stiebel Eltron?

Stiebel Eltron against hot water system brands in New Zealand, by month

Share of Search by month for Rinnai, Rheem, Stiebel Eltron. The figures are in the table below the chart.

View monthly share of search table
MonthRinnaiRheemStiebel EltronThermannDux
Oct 202550.2%38.4%9.6%1.3%0.51%
Nov 202547.6%39.1%11.2%1.2%0.74%
Dec 202551.2%37.5%9.2%1.4%0.73%
Jan 202648.2%40.2%9.9%0.98%0.71%
Feb 202652.6%36.6%9.1%1%0.62%
Mar 202648.5%39.9%9.6%1.4%0.61%
Apr 202648.3%38.6%11.5%1%0.54%
May 202646.8%41.7%10%0.93%0.58%
Jun 202648%40.6%10%0.98%0.52%
Jul 202650.1%38%10.6%0.96%0.39%
Aug 202649.3%39.2%9.9%1.1%0.54%
Sep 2026—————

  1. 1.Rinnai

    49.3%

    held 1st · 8.3K estimated branded searches · -7.3% vs prior month · -0.7 points

  2. 2.Rheem

    39.2%

    held 2nd · 6.6K estimated branded searches · -3% vs prior month · +1.2 points

  3. 3.Stiebel Eltron

    9.9%

    held 3rd · 1.6K estimated branded searches · -12.7% vs prior month · -0.8 points

  4. 4.Thermann

    1.1%

    held 4th · 190 estimated branded searches · +11.8% vs prior month · +0.2 points

  5. 5.Dux

    0.54%

    held 5th · 90 estimated branded searches · +28.6% vs prior month · +0.1 points

Compare search popularity between Stiebel Eltron and its closest rivals

How has branded search demand for Stiebel Eltron changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Stiebel Eltron in New Zealand rose from 1.3K to 1.6K.
  • Across the 11 months ending August 2026, Stiebel Eltron’s estimated Share of Search among hot water system brands in New Zealand peaked at 11.5% in April 2026 and was lowest at 9.1% in February 2026.

How did search popularity change for New Zealand hot water system brands in August 2026?

  1. In August 2026, Rheem gained estimated Share of Search among hot water system brands in New Zealand, from 38% to 39.2%.

  2. In August 2026, Stiebel Eltron lost estimated Share of Search among hot water system brands in New Zealand, from 10.6% to 9.9%.

  3. In August 2026, Rinnai lost estimated Share of Search among hot water system brands in New Zealand, from 50.1% to 49.3%.

  4. Estimated monthly branded searches for Dux in New Zealand rose 28.6% over 11 measured months, from 70 to 90 in August 2026.

How is Stiebel Eltron measured?

Brandwave collects information about searches that people make online using Stiebel Eltron’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • stiebel eltron
  • stiebel eltron heater
  • stiebel eltron hot water
  • stiebel eltron hot water cylinder
  • stiebel eltron near me
  • stiebel eltron nz
  • stiebeleltron

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How the Brand Demand Index is measured

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