Dux vs Stiebel Eltron:Which is more popular by branded search in New Zealand?

Name: Dux vs Stiebel Eltron: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Stiebel Eltron had more branded searches than Dux among hot water system brands in New Zealand. Stiebel Eltron was estimated to have 1.6K branded searches compared to Dux’s 90, and held a 9.9% Share of Search versus Dux’s 0.54%.

Share of Search among hot water system brands in New Zealand in August 2026Which is more popular in search, Dux or Stiebel Eltron?

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Which is more popular in search, Dux or Stiebel Eltron?

Compare the hot water cylinder and gas water heater brands New Zealand homes use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Dux and Stiebel Eltron among hot water system brands in New Zealand, by month

Month	Rinnai	Rheem	Stiebel Eltron	Thermann	Dux
Oct 2025	50.2%	38.4%	9.6%	1.3%	0.51%
Nov 2025	47.6%	39.1%	11.2%	1.2%	0.74%
Dec 2025	51.2%	37.5%	9.2%	1.4%	0.73%
Jan 2026	48.2%	40.2%	9.9%	0.98%	0.71%
Feb 2026	52.6%	36.6%	9.1%	1%	0.62%
Mar 2026	48.5%	39.9%	9.6%	1.4%	0.61%
Apr 2026	48.3%	38.6%	11.5%	1%	0.54%
May 2026	46.8%	41.7%	10%	0.93%	0.58%
Jun 2026	48%	40.6%	10%	0.98%	0.52%
Jul 2026	50.1%	38%	10.6%	0.96%	0.39%
Aug 2026	49.3%	39.2%	9.9%	1.1%	0.54%
Sep 2026	—	—	—	—	—

How has the Dux and Stiebel Eltron comparison changed over the last 12 months?

3 findings

Stiebel Eltron was ahead of Dux in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Dux’s estimated Share of Search among hot water system brands in New Zealand moved from 0.51% to 0.54%, and its estimated monthly branded searches moved from 70 to 90.
Across the 11 months ending August 2026, Stiebel Eltron’s estimated Share of Search among hot water system brands in New Zealand moved from 9.6% to 9.9%, and its estimated monthly branded searches moved from 1.3K to 1.6K.

How did search popularity change for New Zealand hot water system brands in August 2026?

2 changes

In August 2026, Stiebel Eltron lost estimated Share of Search among hot water system brands in New Zealand, from 10.6% to 9.9%.
Estimated monthly branded searches for Dux in New Zealand rose 28.6% over 11 measured months, from 70 to 90 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Dux’s and Stiebel Eltron’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.