Steel Blue vs Total Safety:Which is more popular?
In September 2026, Steel Blue had more branded searches than Total Safety among PPE and safety gear suppliers in New Zealand. Steel Blue had about 590 branded searches, while Total Safety had 90. Steel Blue made up 1.6% of all PPE and safety gear supplier searches we track, and Total Safety accounted for 0.25%. When we asked ChatGPT and Google AI Overviews about PPE and safety gear suppliers, Total Safety appeared in one of the four answers and Steel Blue in none.
Who do people search for more?
Steel Blue, about 7 searches for every 1 for Total Safety
Who does AI mention more?
Total Safety, mentioned in 1 of 4 answers, Steel Blue in 0
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Top PPE and safety gear suppliers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Total Safety was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Steel Blue did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- NZ Safety Blackwoods3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Fortus Safety NZ3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Leedsafe2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- RSEA Safety2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Total Safety1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Steel Blue0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
ProChoice0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about PPE and safety gear suppliers
4 answers
Asked ChatGPT
“Which PPE and safety gear supplier should I hire in New Zealand?”
Asked ChatGPT
“What are the best PPE and safety gear suppliers in New Zealand?”
Asked ChatGPT
“What's the best PPE and safety gear supplier in New Zealand for a construction site?”
Searched Google, AI Overview
“safety gear suppliers”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“workplace safety gear”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Steel Blue or Total Safety more popular in search?
This chart shows how often people search Google for Steel Blue and Total Safety by name. Each line represents a brand's share of searches for all seven PPE and safety gear suppliers we track, month by month, from searches in New Zealand.
Share of searches by month for Steel Blue, Total Safety. The figures are in the table below the chart.
View monthly share of searches table
| Month | NZ Safety Blackwoods | Leedsafe | RSEA Safety | Fortus Safety NZ | Steel Blue | Total Safety | ProChoice |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 90.4% | 3.6% | 2.4% | 1.6% | 1.6% | 0.38% | 0.03% |
| Nov 2025 | 90.5% | 3.6% | 2.4% | 1.6% | 1.6% | 0.25% | 0.03% |
| Dec 2025 | 91.8% | 3% | 2% | 1.6% | 1.3% | 0.24% | 0.03% |
| Jan 2026 | 90.4% | 3.6% | 2.4% | 1.6% | 1.6% | 0.38% | 0.03% |
| Feb 2026 | 90.4% | 4.4% | 2% | 1.6% | 1.3% | 0.3% | 0.03% |
| Mar 2026 | 91.1% | 3.6% | 2% | 1.6% | 1.3% | 0.31% | 0.04% |
| Apr 2026 | 90.1% | 3.5% | 2.4% | 2% | 1.6% | 0.38% | 0.03% |
| May 2026 | 89.8% | 4.3% | 2.4% | 1.6% | 1.6% | 0.3% | 0.03% |
| Jun 2026 | 91.5% | 3.6% | 2% | 1.3% | 1.3% | 0.25% | 0.02% |
| Jul 2026 | 90.7% | 4.4% | 2% | 1.3% | 1.3% | 0.3% | 0.03% |
| Aug 2026 | 89.8% | 4.3% | 2.4% | 1.6% | 1.6% | 0.24% | 0.05% |
| Sep 2026 | 90.9% | 3.6% | 2% | 1.6% | 1.6% | 0.25% | 0.05% |
How has the Steel Blue and Total Safety comparison changed over the last 12 months?
3 findings
- Steel Blue was ahead of Total Safety in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Steel Blue’s share of searches among PPE and safety gear suppliers in New Zealand held steady at 1.6%, and its estimated monthly branded searches held steady at 590.
- Across the 12 months ending September 2026, Total Safety’s share of searches among PPE and safety gear suppliers in New Zealand moved from 0.38% to 0.25%, and its estimated monthly branded searches moved from 140 to 90.
How did search popularity change for New Zealand PPE and safety gear suppliers in September 2026?
1 change
Estimated monthly branded searches for Total Safety in New Zealand fell 35.7% over 12 measured months, from 140 to 90 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Steel Blue’s and Total Safety’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Steel Blue
1 branded search term
- steelblue
Total Safety
1 branded search term
- total safety
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