Brandwave

Stark Future vs Sur-Ron:Which is more popular in New Zealand?

In October 2026, Sur-Ron had more branded searches than Stark Future among electric motorbike brands in New Zealand. Sur-Ron had about 13,400 branded searches, while Stark Future had 3,010. Sur-Ron made up 75.9% of all electric motorbike brand searches we track, and Stark Future accounted for 17.1%. When we asked ChatGPT and Google AI Overviews about electric motorbike brands, Sur-Ron appeared in four of the five answers and Stark Future in two. Sur-Ron was mentioned before Stark Future in three out of four answers.

Among electric motorbike brands in New Zealand in October 2026

Who do people search for more?

Sur-Ron, about 4 searches for every 1 for Stark Future

Sur-Ron 13.4K searchesStark Future 3K searches

Who does AI mention more?

Sur-Ron, mentioned in 4 of 5 answers, Stark Future in 2

Sur-Ron in 4 of 5Stark Future in 2 of 5

Who does AI recommend more?

Sur-Ron, named ahead of Stark Future in 3 of 4 answers

Sur-Ron first in 3Stark Future first in 1

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Top electric motorbike brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sur-Ron was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Stark Future was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sur-Ron was listed before Stark Future in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sur-Ron1st
  2. UBCO2nd
  3. Zero Motorcycles2nd
  4. Stark Future4th
  5. Talaria5th
  6. FTN Motion6th
  7. Super73–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sur-Ron4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zero Motorcycles3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stark Future2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FTN Motion2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • UBCO2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Talaria2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Super730 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about electric motorbike brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Stark Future or Sur-Ron more popular in search?

This chart shows how often people search Google for Stark Future and Sur-Ron by name. Each line represents a brand's share of searches for all seven electric motorbike brands we track, month by month, from searches in New Zealand.

Stark Future and Sur-Ron among electric motorbike brands in New Zealand, by month

Share of searches by month for Sur-Ron, Stark Future. The figures are in the table below the chart.

View monthly share of searches table
MonthSur-RonStark FutureFTN MotionUBCOZero MotorcyclesSuper73Talaria
Nov 202575.1%18.3%2.4%2%0.35%1.2%0.75%
Dec 202581.1%13.2%2.1%1.5%0.22%1%0.92%
Jan 202676.1%17.5%2.3%2%0.53%0.83%0.71%
Feb 202677.8%15.3%3%2.1%0.36%0.87%0.56%
Mar 202674.8%17.4%2.8%2.8%0.65%0.81%0.65%
Apr 202674.1%17.6%3.9%2.4%0.81%0.85%0.46%
May 202669.3%20.5%4%4.1%0.77%0.86%0.54%
Jun 202673.4%18%2.9%3.5%0.53%1%0.58%
Jul 202674.3%17.5%3.4%2.3%0.64%1.2%0.64%
Aug 202674.5%17.4%4.2%1.9%0.53%0.88%0.53%
Sep 202675.5%17.6%2.8%2.3%0.53%0.76%0.47%
Oct 202675.9%17.1%2.7%2.3%0.8%0.74%0.51%

How has branded search for Stark Future and Sur-Ron changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand electric motorbike brands in October 2026?

2 changes

  1. In October 2026, Stark Future lost share of searches among electric motorbike brands in New Zealand, from 17.6% to 17.1%.

  2. Sur-Ron’s share of searches among electric motorbike brands in New Zealand has gained ground for 3 months in a row, from 74.3% to 75.9% in October 2026.

How are Stark Future’s and Sur-Ron’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Stark Future’s and Sur-Ron’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Stark Future

2 branded search terms

  • stark future
  • stark varg

Sur-Ron

8 branded search terms

  • e bikes surron
  • sur ron
  • sur ron lbx
  • surron
  • surron bike
  • surron e bike
  • surron electric dirtbike
  • surron storm bee

How the Brand Demand Index is measured

Other head-to-heads among electric motorbike brands

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