Stabicraft vs Surtees:Which is more popular by branded search in New Zealand?

Name: Stabicraft vs Surtees: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Stabicraft had more branded searches than Surtees among boat brands in New Zealand. Stabicraft was estimated to have 4.7K branded searches compared to Surtees’ 1.1K, and held a 38.8% Share of Search versus Surtees’ 8.7%.

Share of Search among boat brands in New Zealand in August 2026Which is more popular in search, Stabicraft or Surtees?

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Which is more popular in search, Stabicraft or Surtees?

Compare the trailer boat brands New Zealand fishers and boaties buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Stabicraft and Surtees among boat brands in New Zealand, by month

Month	Stabicraft	Rayglass	Haines Hunter	Senator Boats	Extreme Boats	Surtees	Smuggler	Quintrex	Buccaneer
Oct 2025	35.3%	14.9%	15.2%	9.8%	11%	9.5%	2%	1.2%	1.1%
Nov 2025	39.8%	14.4%	13.5%	10.1%	9.2%	8.4%	2.2%	1.4%	1.1%
Dec 2025	34.8%	14%	17.3%	10.3%	9.2%	10.3%	2.1%	1.2%	0.73%
Jan 2026	34.6%	13.8%	19.1%	11%	8%	9.6%	1.9%	1.1%	0.95%
Feb 2026	33.8%	15%	16.1%	11.1%	9.6%	10.9%	1.8%	1.1%	0.64%
Mar 2026	33.6%	17.1%	13.4%	10%	8.4%	10.1%	1.9%	4.8%	0.71%
Apr 2026	34%	14.9%	14.1%	12.4%	9.3%	10.5%	2.8%	1.4%	0.72%
May 2026	35.1%	16.2%	12.1%	11.3%	9.7%	11.6%	2.1%	1.2%	0.73%
Jun 2026	34.1%	15.9%	14.3%	10.3%	9.8%	10.3%	3.1%	1.3%	0.78%
Jul 2026	34.6%	16.8%	14.1%	10.4%	8.7%	10.5%	2.6%	1.5%	0.79%
Aug 2026	38.8%	15.1%	12.4%	11.5%	9.3%	8.7%	2.7%	1.1%	0.5%
Sep 2026	—	—	—	—	—	—	—	—	—

How has the Stabicraft and Surtees comparison changed over the last 12 months?

3 findings

Stabicraft was ahead of Surtees in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Stabicraft’s estimated Share of Search among boat brands in New Zealand moved from 35.3% to 38.8%, and its estimated monthly branded searches moved from 5K to 4.7K.
Across the 11 months ending August 2026, Surtees’ estimated Share of Search among boat brands in New Zealand moved from 9.5% to 8.7%, and its estimated monthly branded searches moved from 1.3K to 1.1K.

How did search popularity change for New Zealand boat brands in August 2026?

4 changes

In August 2026, Senator Boats overtook Surtees to rank 4th among boat brands in New Zealand, at 11.5%.
In August 2026, Extreme Boats overtook Surtees to rank 5th among boat brands in New Zealand, at 9.3%.
In August 2026, Stabicraft gained estimated Share of Search among boat brands in New Zealand, from 34.6% to 38.8%.
In August 2026, Surtees lost estimated Share of Search among boat brands in New Zealand, from 10.5% to 8.7%.

How each brand is measured

Brandwave collects information about searches that people make online using Stabicraft’s and Surtees’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.