Snow Peak vs Stanley:Which is more popular?
In September 2026, Snow Peak had more branded searches than Stanley among camping cookware brands in New Zealand. Snow Peak had about 390 branded searches, while Stanley had 20. Snow Peak made up 31.7% of all camping cookware brand searches we track, and Stanley accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about camping cookware brands, Stanley appeared in two of the four answers and Snow Peak in one. Stanley was mentioned before Snow Peak in every answer that named either.
Who do people search for more?
Snow Peak, about 20 searches for every 1 for Stanley
Who does AI mention more?
Stanley, mentioned in 2 of 4 answers, Snow Peak in 1
Who does AI recommend more?
Stanley, named ahead of Snow Peak in 2 of 2 answers
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Top camping cookware brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Stanley was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Snow Peak was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Stanley was listed before Snow Peak in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Sea to Summit1st
MSR2nd
GSI Outdoors3rd- Stanley4th
- Snow Peak5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- MSR4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Sea to Summit3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Stanley2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- GSI Outdoors2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Snow Peak1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about camping cookware brands
4 answers
Asked ChatGPT
“Which camping cookware brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best camping cookware brands in New Zealand?”
Asked ChatGPT
“What's the best camping cookware brand in New Zealand for lightweight meals?”
Searched Google, AI Overview
“camping pots nz”
- 1MSR
- 1
Searched Google, AI Overview
“camping cookware brands nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Snow Peak or Stanley more popular in search?
This chart shows how often people search Google for Snow Peak and Stanley by name. Each line represents a brand's share of searches for all five camping cookware brands we track, month by month, from searches in New Zealand.
Share of searches by month for Snow Peak, Stanley. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sea to Summit | Snow Peak | MSR | Stanley | GSI Outdoors |
|---|---|---|---|---|---|
| Oct 2025 | 62% | 28.2% | 6.3% | 2.1% | 1.4% |
| Nov 2025 | 64.5% | 25.8% | 7.1% | 1.9% | 0.65% |
| Dec 2025 | 59.9% | 29.3% | 5.4% | 4.2% | 1.2% |
| Jan 2026 | 59.5% | 29.2% | 8.3% | 1.8% | 1.2% |
| Feb 2026 | 69% | 22.8% | 4.8% | 2.1% | 1.4% |
| Mar 2026 | 64.5% | 25.8% | 7.1% | 1.3% | 1.3% |
| Apr 2026 | 61.1% | 27.8% | 7.6% | 2.1% | 1.4% |
| May 2026 | 63.3% | 28.8% | 5% | 2.2% | 0.72% |
| Jun 2026 | 65.5% | 24.5% | 6.4% | 1.8% | 1.8% |
| Jul 2026 | 62.6% | 28.7% | 6.1% | 1.7% | 0.87% |
| Aug 2026 | 61.5% | 28.2% | 7.7% | 1.7% | 0.85% |
| Sep 2026 | 58.5% | 31.7% | 7.3% | 1.6% | 0.81% |
How has the Snow Peak and Stanley comparison changed over the last 12 months?
3 findings
- Snow Peak was ahead of Stanley in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Snow Peak’s share of searches among camping cookware brands in New Zealand moved from 28.2% to 31.7%, and its estimated monthly branded searches moved from 400 to 390.
- Across the 12 months ending September 2026, Stanley’s share of searches among camping cookware brands in New Zealand moved from 2.1% to 1.6%, and its estimated monthly branded searches moved from 30 to 20.
How did search popularity change for New Zealand camping cookware brands in September 2026?
2 changes
In September 2026, Snow Peak gained share of searches among camping cookware brands in New Zealand, from 28.2% to 31.7%.
Estimated monthly branded searches for Stanley in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Snow Peak’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among camping cookware brands
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