MSR vs Sea to Summit:Which is more popular?
In September 2026, Sea to Summit had more branded searches than MSR among camping cookware brands in New Zealand. Sea to Summit had about 720 branded searches, while MSR had 90. Sea to Summit made up 58.5% of all camping cookware brand searches we track, and MSR accounted for 7.3%. When we asked ChatGPT and Google AI Overviews about camping cookware brands, MSR appeared in all four answers and Sea to Summit in three. Sea to Summit was mentioned before MSR in two out of three answers.
Who do people search for more?
Sea to Summit, about 8 searches for every 1 for MSR
Who does AI mention more?
MSR, mentioned in every answer we collected
Who does AI recommend more?
Sea to Summit, named ahead of MSR in 2 of 3 answers
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Top camping cookware brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, MSR appeared in all four answers. Sea to Summit was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Sea to Summit was listed before MSR in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Sea to Summit1st
- MSR2nd
GSI Outdoors3rd
Stanley4th
Snow Peak5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- MSR4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Sea to Summit3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Stanley2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- GSI Outdoors2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Snow Peak1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about camping cookware brands
4 answers
Asked ChatGPT
“Which camping cookware brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best camping cookware brands in New Zealand?”
Asked ChatGPT
“What's the best camping cookware brand in New Zealand for lightweight meals?”
Searched Google, AI Overview
“camping pots nz”
- 1MSR
- 1
Searched Google, AI Overview
“camping cookware brands nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is MSR or Sea to Summit more popular in search?
This chart shows how often people search Google for MSR and Sea to Summit by name. Each line represents a brand's share of searches for all five camping cookware brands we track, month by month, from searches in New Zealand.
Share of searches by month for Sea to Summit, MSR. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sea to Summit | Snow Peak | MSR | Stanley | GSI Outdoors |
|---|---|---|---|---|---|
| Oct 2025 | 62% | 28.2% | 6.3% | 2.1% | 1.4% |
| Nov 2025 | 64.5% | 25.8% | 7.1% | 1.9% | 0.65% |
| Dec 2025 | 59.9% | 29.3% | 5.4% | 4.2% | 1.2% |
| Jan 2026 | 59.5% | 29.2% | 8.3% | 1.8% | 1.2% |
| Feb 2026 | 69% | 22.8% | 4.8% | 2.1% | 1.4% |
| Mar 2026 | 64.5% | 25.8% | 7.1% | 1.3% | 1.3% |
| Apr 2026 | 61.1% | 27.8% | 7.6% | 2.1% | 1.4% |
| May 2026 | 63.3% | 28.8% | 5% | 2.2% | 0.72% |
| Jun 2026 | 65.5% | 24.5% | 6.4% | 1.8% | 1.8% |
| Jul 2026 | 62.6% | 28.7% | 6.1% | 1.7% | 0.87% |
| Aug 2026 | 61.5% | 28.2% | 7.7% | 1.7% | 0.85% |
| Sep 2026 | 58.5% | 31.7% | 7.3% | 1.6% | 0.81% |
How has the MSR and Sea to Summit comparison changed over the last 12 months?
3 findings
- Sea to Summit was ahead of MSR in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MSR’s share of searches among camping cookware brands in New Zealand moved from 6.3% to 7.3%, and its estimated monthly branded searches held steady at 90.
- Across the 12 months ending September 2026, Sea to Summit’s share of searches among camping cookware brands in New Zealand moved from 62% to 58.5%, and its estimated monthly branded searches moved from 880 to 720.
How did search popularity change for New Zealand camping cookware brands in September 2026?
1 change
In September 2026, Sea to Summit lost share of searches among camping cookware brands in New Zealand, from 61.5% to 58.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using MSR’s and Sea to Summit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MSR
1 branded search term
- msr stove
Sea to Summit
1 branded search term
- sea to summit
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