Brandwave

Sky Stadium vs Spark Arena:Which is more popular by branded search in New Zealand?

In August 2026, Spark Arena had more branded searches than Sky Stadium among stadiums and arenas in New Zealand. Spark Arena was estimated to have 79.2K branded searches compared to Sky Stadium’s 810, and held a 38.6% Share of Search versus Sky Stadium’s 0.4%.

Share of Search among stadiums and arenas in New Zealand in August 2026Which is more popular in search, Sky Stadium or Spark Arena?
Sky Stadium0.4%810 searches
vs
Spark Arena38.6%79.2K searches
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Which is more popular in search, Sky Stadium or Spark Arena?

Compare the stadiums and arenas that host New Zealand sport, concerts and events. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Sky Stadium and Spark Arena among stadiums and arenas in New Zealand, by month

Share of Search by month for Spark Arena, Sky Stadium. The figures are in the table below the chart.

View monthly share of search table
MonthSpark ArenaEden ParkGo Media StadiumOne New Zealand StadiumForsyth Barr StadiumFMG Stadium WaikatoSky Stadium
Oct 202524%45.8%17.9%3.4%2.4%0.83%5.7%
Nov 202532.6%50%9%2.4%1.2%0.53%4.3%
Dec 202539.5%23.1%20.4%6.7%1.4%1.2%7.7%
Jan 202620.8%23.5%42.2%3.3%0.9%0.59%8.7%
Feb 202629.1%45.1%7.8%3.8%3.4%4.2%6.6%
Mar 202621.3%41.5%23.4%6.7%3.1%1.7%2.3%
Apr 202622.6%23.1%16.3%26.9%3.9%4.8%2.3%
May 202630.3%21.5%23%18.9%2%3.7%0.65%
Jun 202629.1%20.9%14.8%24.4%1.6%8%1.4%
Jul 202629.8%46%10.1%10.1%2%1.6%0.46%
Aug 202638.6%30.3%20%6.7%2.2%1.8%0.4%
Sep 2026———————

How has the Sky Stadium and Spark Arena comparison changed over the last 12 months?

How did search popularity change for New Zealand stadiums and arenas in August 2026?

  1. In August 2026, Spark Arena overtook Eden Park to take the highest estimated Share of Search among stadiums and arenas in New Zealand, at 38.6%.

  2. Estimated monthly branded searches for Sky Stadium in New Zealand fell 93.8% over 11 measured months, from 13K to 810 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Sky Stadium’s and Spark Arena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sky Stadium

8 branded search terms

  • sky stadium concert
  • sky stadium events
  • sky stadium near me
  • sky stadium new zealand
  • sky stadium nz
  • sky stadium tickets
  • sky stadium today
  • skystadium

Spark Arena

21 branded search terms

  • concert at spark arena tonight
  • concert spark arena
  • spark arena
  • spark arena address
  • spark arena concert today
  • spark arena concert tonight
  • spark arena events
  • spark arena inside
  • spark arena layout
  • spark arena location
  • spark arena map
  • spark arena near me
  • spark arena seating chart
  • spark arena seating plan
  • spark arena seating view
  • spark arena shows
  • spark arena tickets
  • spark arena today
  • spark arena tonight
  • sparkarena
  • sparkarena co nz

How the Brand Demand Index is measured

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