Brandwave

Skilled Electrical vs Winchester Electrical:Which is more popular in New Zealand?

In October 2026, Skilled Electrical had more branded searches than Winchester Electrical among Christchurch electrical contractors in New Zealand. Skilled Electrical had about 90 branded searches, while Winchester Electrical had 70. Skilled Electrical made up 5.6% of all Christchurch electrical contractor searches we track, and Winchester Electrical accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about Christchurch electrical contractors, Skilled Electrical and Winchester Electrical each appeared in two of the three answers. Winchester Electrical was mentioned before Skilled Electrical in two out of three answers.

Among Christchurch electrical contractors in New Zealand in October 2026

Who do people search for more?

Skilled Electrical, about 29% more searches than Winchester Electrical

Skilled Electrical 90 searchesWinchester Electrical 70 searches

Who does AI mention more?

Both were mentioned in 2 of 3 answers.

Skilled Electrical in 2 of 3Winchester Electrical in 2 of 3

Who does AI recommend more?

Winchester Electrical, named ahead of Skilled Electrical in 2 of 3 answers

Winchester Electrical first in 2Skilled Electrical first in 1

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Top Christchurch electrical contractors in ChatGPT and Google AI Overviews

In three ChatGPT questions, Skilled Electrical and Winchester Electrical were each mentioned in two out of three: in two of the three ChatGPT answers. Winchester Electrical was listed before Skilled Electrical in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Winchester Electrical1st
  2. ATL Electrical2nd
  3. JMW Electrical Services3rd
  4. Christchurch Electrical4th
  5. Skilled Electrical4th
  6. Foleys–
  7. Mainland Electrical–
  8. Pye Electrical–
  9. Prolec–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Christchurch electrical contractors

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Skilled Electrical or Winchester Electrical more popular in search?

This chart shows how often people search Google for Skilled Electrical and Winchester Electrical by name. Each line represents a brand's share of searches for all nine Christchurch electrical contractors we track, month by month, from searches in New Zealand.

Skilled Electrical and Winchester Electrical among Christchurch electrical contractors in New Zealand, by month

Share of searches by month for Skilled Electrical, Winchester Electrical. The figures are in the table below the chart.

View monthly share of searches table
MonthChristchurch ElectricalFoleysATL ElectricalJMW Electrical ServicesMainland ElectricalSkilled ElectricalWinchester ElectricalPye ElectricalProlec
Nov 202533.6%23.1%18.2%4.9%6.3%4.9%4.9%3.5%0.7%
Dec 202542.9%20.5%18.8%4.5%2.7%4.5%1.8%3.6%0.89%
Jan 202640.1%21.8%14.3%4.8%4.8%4.8%6.1%2.7%0.68%
Feb 202635%19.7%15.3%5.1%5.1%8%6.6%3.6%1.5%
Mar 202631.8%21.9%21.2%6%6%6%3.3%3.3%0.66%
Apr 202638.6%20.3%20.3%5.7%4.4%3.2%3.2%3.2%1.3%
May 202632.7%22%21.3%4.7%4.7%4.7%6%3.3%0.67%
Jun 202634.1%19.3%18.2%5.1%5.1%6.3%6.3%5.1%0.57%
Jul 202634.9%20.9%22.7%2.9%4.1%6.4%4.1%2.9%1.2%
Aug 202635.3%18.8%22.9%4.1%4.1%5.3%5.3%2.9%1.2%
Sep 202633.6%24%14.4%4.8%4.8%6.2%6.2%4.8%1.4%
Oct 202630.2%25.3%19.8%5.6%5.6%5.6%4.3%2.5%1.2%

How has branded search for Skilled Electrical and Winchester Electrical changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Christchurch electrical contractors in October 2026?

4 changes

  1. In October 2026, JMW Electrical Services overtook Skilled Electrical and Winchester Electrical to rank 4th among Christchurch electrical contractors in New Zealand, with 5.6% of the searches.

  2. In October 2026, Mainland Electrical overtook Skilled Electrical and Winchester Electrical to rank 5th among Christchurch electrical contractors in New Zealand, with 5.6% of the searches.

  3. In October 2026, Winchester Electrical lost share of searches among Christchurch electrical contractors in New Zealand, from 6.2% to 4.3%.

  4. In October 2026, Skilled Electrical lost share of searches among Christchurch electrical contractors in New Zealand, from 6.2% to 5.6%.

How are Skilled Electrical’s and Winchester Electrical’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Skilled Electrical’s and Winchester Electrical’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Skilled Electrical

1 branded search term

  • skilled electrical christchurch

Winchester Electrical

1 branded search term

  • winchester electrical

How the Brand Demand Index is measured

Other head-to-heads among Christchurch electrical contractors

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