Sidekick vs Target Accounting:Which is more popular by branded search in New Zealand?
In August 2026, Sidekick had more branded searches than Target Accounting among queenstown accounting firms in New Zealand. Sidekick was estimated to have 340 branded searches compared to Target Accounting’s 300, and held a 37% Share of Search versus Target Accounting’s 32.6%.
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Which is more popular in search, Sidekick or Target Accounting?
Compare Queenstown accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sidekick, Target Accounting. The figures are in the table below the chart.
View monthly share of search table
| Month | Sidekick | Target Accounting | Greenhawk | McClean & Co | Eclipse Accounting | Herron Accounting | Five Peaks Accounting |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.2% | 26.1% | 8.7% | 5.4% | 3.3% | 3.3% | 1.1% |
| Nov 2025 | 46.6% | 28.2% | 8.7% | 7.8% | 3.9% | 3.9% | 0.97% |
| Dec 2025 | 36.8% | 25% | 14.5% | 11.8% | 5.3% | 5.3% | 1.3% |
| Jan 2026 | 44.7% | 30.3% | 9.2% | 6.6% | 3.9% | 3.9% | 1.3% |
| Feb 2026 | 40.4% | 32.6% | 7.9% | 6.7% | 7.9% | 3.4% | 1.1% |
| Mar 2026 | 40.8% | 35% | 7.8% | 7.8% | 4.9% | 2.9% | 0.97% |
| Apr 2026 | 44.9% | 28.6% | 8.2% | 6.1% | 5.1% | 5.1% | 2% |
| May 2026 | 43.5% | 30.4% | 8.7% | 6.5% | 4.3% | 5.4% | 1.1% |
| Jun 2026 | 42% | 30% | 11% | 6% | 7% | 3% | 1% |
| Jul 2026 | 41% | 28.9% | 7.2% | 10.8% | 6% | 3.6% | 2.4% |
| Aug 2026 | 37% | 32.6% | 10.9% | 8.7% | 5.4% | 3.3% | 2.2% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Sidekick and Target Accounting comparison changed over the last 12 months?
3 findings
- Sidekick was ahead of Target Accounting in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Sidekick’s estimated Share of Search among queenstown accounting firms in New Zealand moved from 52.2% to 37%, and its estimated monthly branded searches moved from 480 to 340.
- Across the 11 months ending August 2026, Target Accounting’s estimated Share of Search among queenstown accounting firms in New Zealand moved from 26.1% to 32.6%, and its estimated monthly branded searches moved from 240 to 300.
How did search popularity change for New Zealand queenstown accounting firms in August 2026?
2 changes
In August 2026, Target Accounting gained estimated Share of Search among queenstown accounting firms in New Zealand, from 28.9% to 32.6%.
In August 2026, Sidekick lost estimated Share of Search among queenstown accounting firms in New Zealand, from 41% to 37%.
How each brand is measured
Brandwave collects information about searches that people make online using Sidekick’s and Target Accounting’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sidekick
7 branded search terms
- sidekick accountants
- sidekick accounting
- sidekick ca
- sidekick new zealand
- sidekick queenstown
- sidekick timaru
- sidekickca
Target Accounting
2 branded search terms
- target accounting
- target accounting dunedin
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