Shosha vs Vapourium:Which is more popular?
In September 2026, Shosha had more branded searches than Vapourium among vape retailers in New Zealand. Shosha had about 22,200 branded searches, while Vapourium had 480. Shosha made up 86.8% of all vape retailer searches we track, and Vapourium accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about vape retailers, Shosha appeared in two of the five answers and Vapourium in none.
Who do people search for more?
Shosha, about 46 searches for every 1 for Vapourium
Who does AI mention more?
Shosha, mentioned in 2 of 5 answers, Vapourium in 0
Who does AI recommend more?
Shosha, the only one of the two named
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Top vape retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Shosha was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Vapourium did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Vape Merchant1st- Shosha2nd
Vapourium–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Shosha2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Vape Merchant2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Vapourium0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about vape retailers
5 answers
Asked ChatGPT
“Which vape retailer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best vape retailers in New Zealand?”
Asked ChatGPT
“What's the best vape retailer in New Zealand for a nicotine vape?”
Searched Google, AI Overview
“vape shop nz”
Searched Google, AI Overview
“best vape retailer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Shosha or Vapourium more popular in search?
This chart shows how often people search Google for Shosha and Vapourium by name. Each line represents a brand's share of searches for all three vape retailers we track, month by month, from searches in New Zealand.
Share of searches by month for Shosha, Vapourium. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shosha | Vape Merchant | Vapourium |
|---|---|---|---|
| Oct 2025 | 91% | 6.6% | 2.4% |
| Nov 2025 | 91.4% | 6.6% | 2% |
| Dec 2025 | 91.8% | 6.6% | 1.6% |
| Jan 2026 | 90.1% | 7.9% | 2% |
| Feb 2026 | 91.4% | 6.6% | 2% |
| Mar 2026 | 90.1% | 7.9% | 2% |
| Apr 2026 | 90.1% | 7.9% | 2% |
| May 2026 | 90.4% | 8% | 1.6% |
| Jun 2026 | 90.7% | 8% | 1.3% |
| Jul 2026 | 90.4% | 8% | 1.6% |
| Aug 2026 | 88.8% | 9.6% | 1.6% |
| Sep 2026 | 86.8% | 11.3% | 1.9% |
How has the Shosha and Vapourium comparison changed over the last 12 months?
3 findings
- Shosha was ahead of Vapourium in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Shosha’s share of searches among vape retailers in New Zealand moved from 91% to 86.8%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
- Across the 12 months ending September 2026, Vapourium’s share of searches among vape retailers in New Zealand moved from 2.4% to 1.9%, and its estimated monthly branded searches moved from 880 to 480.
How did search popularity change for New Zealand vape retailers in September 2026?
2 changes
In September 2026, Shosha lost share of searches among vape retailers in New Zealand, from 88.8% to 86.8%.
Estimated monthly branded searches for Vapourium in New Zealand fell 45.5% over 12 measured months, from 880 to 480 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Shosha’s and Vapourium’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among vape retailers
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