Brandwave

How popular isShosha?

In September 2026, people searched for Shosha by name about 22,200 times in New Zealand, a 32.9% decrease from the previous year. These searches made up 86.8% of all New Zealand vape retailer searches, placing Shosha first out of three retailers. When we asked both ChatGPT and Google AI Overviews about vape retailers, Shosha appeared in two of the five answers and was the second most recommended of the three.

Search and AI answers in September 2026

Shosha is the most searched of 3 competitors and the second most recommended in AI answers.

  1. ShoshaShare of searches 86.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  2. Vape MerchantShare of searches 11.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  3. VapouriumShare of searches 1.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top vape retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Shosha was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Shosha is the second most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vape Merchant1st
  2. Shosha2nd
  3. Vapourium–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Shosha2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vape Merchant2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vapourium0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about vape retailers

5 answers

  • Asked ChatGPT

    “Which vape retailer should I shop at in New Zealand?”

    1. Asked ChatGPT

      “What are the best vape retailers in New Zealand?”

      1. 1Vape Merchant
      2. 2Shosha

    2. Asked ChatGPT

      “What's the best vape retailer in New Zealand for a nicotine vape?”

      1. Searched Google, AI Overview

        “vape shop nz”

        1. Searched Google, AI Overview

          “best vape retailer”

          1. 1Vape Merchant
          2. 2Shosha

        Not named in any answer:

        Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

        Which vape retailers compete with Shosha?

        Shosha against vape retailers in New Zealand, by month

        Share of searches by month for Shosha, Vape Merchant. The figures are in the table below the chart.

        View monthly share of searches table
        MonthShoshaVape MerchantVapourium
        Oct 202591%6.6%2.4%
        Nov 202591.4%6.6%2%
        Dec 202591.8%6.6%1.6%
        Jan 202690.1%7.9%2%
        Feb 202691.4%6.6%2%
        Mar 202690.1%7.9%2%
        Apr 202690.1%7.9%2%
        May 202690.4%8%1.6%
        Jun 202690.7%8%1.3%
        Jul 202690.4%8%1.6%
        Aug 202688.8%9.6%1.6%
        Sep 202686.8%11.3%1.9%

        1. 1.Shosha

          86.8%

          Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share -2 points.

        2. 2.Vape Merchant

          11.3%

          Held 2nd. 2.9K estimated branded searches, +20.8% vs prior month. Share +1.7 points.

        3. 3.Vapourium

          1.9%

          Held 3rd. 480 estimated branded searches, +23.1% vs prior month. Share +0.3 points.

        Compare popularity between Shosha and its closest rivals

        Every comparison with Shosha

        2 comparisons

        How has branded search demand for Shosha changed in New Zealand over the last 12 months?

        3 findings
        • Across the 12 months ending September 2026, estimated monthly branded searches for Shosha in New Zealand fell from 33.1K to 22.2K.
        • Across the 12 months ending September 2026, Shosha’s share of searches among vape retailers in New Zealand decreased from 91% to 86.8%.
        • Across the 12 months ending September 2026, Shosha’s share of searches among vape retailers in New Zealand peaked at 91.8% in December 2025 and was lowest at 86.8% in September 2026.

        How did search popularity change for New Zealand vape retailers in September 2026?

        3 changes

        1. In September 2026, Vape Merchant gained share of searches among vape retailers in New Zealand, from 9.6% to 11.3%.

        2. In September 2026, Shosha lost share of searches among vape retailers in New Zealand, from 88.8% to 86.8%.

        3. Estimated monthly branded searches for Vapourium in New Zealand fell 45.5% over 12 measured months, from 880 to 480 in September 2026.

        How are Shosha’s branded searches counted?

        1 search term

        Brandwave collects information about searches that people make online using Shosha’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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        How the Brand Demand Index is measured

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