Sea to Summit vs Stanley:Which is more popular?
In September 2026, Sea to Summit had more branded searches than Stanley among camping cookware brands in New Zealand. Sea to Summit had about 720 branded searches, while Stanley had 20. Sea to Summit made up 58.5% of all camping cookware brand searches we track, and Stanley accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about camping cookware brands, Sea to Summit appeared in three of the four answers and Stanley in two. Sea to Summit was mentioned before Stanley in every answer.
Who do people search for more?
Sea to Summit, about 36 searches for every 1 for Stanley
Who does AI mention more?
Sea to Summit, mentioned in 3 of 4 answers, Stanley in 2
Who does AI recommend more?
Sea to Summit, named ahead of Stanley in every answer
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Top camping cookware brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Sea to Summit was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Stanley was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Sea to Summit was listed before Stanley in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Sea to Summit1st
MSR2nd
GSI Outdoors3rd
Stanley4th
Snow Peak5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- MSR4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Sea to Summit3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Stanley2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- GSI Outdoors2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Snow Peak1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about camping cookware brands
4 answers
Asked ChatGPT
“Which camping cookware brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best camping cookware brands in New Zealand?”
Asked ChatGPT
“What's the best camping cookware brand in New Zealand for lightweight meals?”
Searched Google, AI Overview
“camping pots nz”
- 1MSR
- 1
Searched Google, AI Overview
“camping cookware brands nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Sea to Summit or Stanley more popular in search?
This chart shows how often people search Google for Sea to Summit and Stanley by name. Each line represents a brand's share of searches for all five camping cookware brands we track, month by month, from searches in New Zealand.
Share of searches by month for Sea to Summit, Stanley. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sea to Summit | Snow Peak | MSR | Stanley | GSI Outdoors |
|---|---|---|---|---|---|
| Oct 2025 | 62% | 28.2% | 6.3% | 2.1% | 1.4% |
| Nov 2025 | 64.5% | 25.8% | 7.1% | 1.9% | 0.65% |
| Dec 2025 | 59.9% | 29.3% | 5.4% | 4.2% | 1.2% |
| Jan 2026 | 59.5% | 29.2% | 8.3% | 1.8% | 1.2% |
| Feb 2026 | 69% | 22.8% | 4.8% | 2.1% | 1.4% |
| Mar 2026 | 64.5% | 25.8% | 7.1% | 1.3% | 1.3% |
| Apr 2026 | 61.1% | 27.8% | 7.6% | 2.1% | 1.4% |
| May 2026 | 63.3% | 28.8% | 5% | 2.2% | 0.72% |
| Jun 2026 | 65.5% | 24.5% | 6.4% | 1.8% | 1.8% |
| Jul 2026 | 62.6% | 28.7% | 6.1% | 1.7% | 0.87% |
| Aug 2026 | 61.5% | 28.2% | 7.7% | 1.7% | 0.85% |
| Sep 2026 | 58.5% | 31.7% | 7.3% | 1.6% | 0.81% |
How has the Sea to Summit and Stanley comparison changed over the last 12 months?
3 findings
- Sea to Summit was ahead of Stanley in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sea to Summit’s share of searches among camping cookware brands in New Zealand moved from 62% to 58.5%, and its estimated monthly branded searches moved from 880 to 720.
- Across the 12 months ending September 2026, Stanley’s share of searches among camping cookware brands in New Zealand moved from 2.1% to 1.6%, and its estimated monthly branded searches moved from 30 to 20.
How did search popularity change for New Zealand camping cookware brands in September 2026?
2 changes
In September 2026, Sea to Summit lost share of searches among camping cookware brands in New Zealand, from 61.5% to 58.5%.
Estimated monthly branded searches for Stanley in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Sea to Summit’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sea to Summit
1 branded search term
- sea to summit
Stanley
2 branded search terms
- stanley camp cook set
- stanley cook set
Other head-to-heads among camping cookware brands
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