Brandwave

Saris vs Wahoo:Which is more popular?

In September 2026, Wahoo had more branded searches than Saris among indoor cycling trainer brands in New Zealand. Wahoo had about 830 branded searches, while Saris had 90. Wahoo made up 83% of all indoor cycling trainer brand searches we track, and Saris accounted for 9%. When we asked ChatGPT and Google AI Overviews about indoor cycling trainer brands, Wahoo appeared in all five answers and Saris in two. Wahoo was mentioned before Saris in every answer.

Among indoor cycling trainer brands in New Zealand in September 2026

Who do people search for more?

Wahoo, about 9 searches for every 1 for Saris

Wahoo 830 searchesSaris 90 searches

Who does AI mention more?

Wahoo, mentioned in every answer we collected

Wahoo in 5 of 5Saris in 2 of 5

Who does AI recommend more?

Wahoo, named ahead of Saris in every answer

Wahoo first in 5Saris never first

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Top indoor cycling trainer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wahoo appeared in all five answers. Saris was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Wahoo was listed before Saris in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wahoo1st
  2. Tacx2nd
  3. Elite3rd
  4. Saris4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wahoo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tacx5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Elite4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Saris2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about indoor cycling trainer brands

5 answers
  • Asked ChatGPT

    “Which indoor cycling trainer brand should I buy in New Zealand?”

    1. 1Wahoo
    2. 2Tacx
    3. 3Elite
  • Asked ChatGPT

    “What are the best indoor cycling trainer brands in New Zealand?”

    1. 1Wahoo
    2. 2Tacx
    3. 3Elite
    4. 4Saris
  • Asked ChatGPT

    “What's the best indoor cycling trainer brand in New Zealand for home training?”

    1. 1Wahoo
    2. 2Tacx
    3. 3Elite
  • Searched Google, AI Overview

    “indoor cycling trainer”

    1. 1Wahoo
    2. 2Tacx
    3. 3Saris
  • Searched Google, AI Overview

    “smart bike trainer nz”

    1. 1Tacx
    2. 2Wahoo
    3. 3Elite

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Saris or Wahoo more popular in search?

This chart shows how often people search Google for Saris and Wahoo by name. Each line represents a brand's share of searches for all four indoor cycling trainer brands we track, month by month, from searches in New Zealand.

Saris and Wahoo among indoor cycling trainer brands in New Zealand, by month

Share of searches by month for Wahoo, Saris. The figures are in the table below the chart.

View monthly share of searches table
MonthWahooSarisTacxElite
Oct 202579.1%10.9%8.5%1.6%
Nov 202582.7%8.7%6.7%1.9%
Dec 202581.4%6.9%8.8%2.9%
Jan 202683.2%5.9%9.2%1.7%
Feb 202687.1%5.4%5.4%2.2%
Mar 202679.4%8.8%8.8%2.9%
Apr 202680.6%6.8%10.7%1.9%
May 202679.4%8.8%8.8%2.9%
Jun 202684.3%6.1%6.1%3.5%
Jul 202685.7%4.2%7.6%2.5%
Aug 202681.6%7.2%8.8%2.4%
Sep 202683%9%5%3%

How has the Saris and Wahoo comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand indoor cycling trainer brands in September 2026?

2 changes
  1. In September 2026, Saris overtook Tacx to rank 2nd among indoor cycling trainer brands in New Zealand, with 9% of the searches.

  2. In September 2026, Wahoo gained share of searches among indoor cycling trainer brands in New Zealand, from 81.6% to 83%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Saris’ and Wahoo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Saris

1 branded search term

  • saris

Wahoo

2 branded search terms

  • wahoo
  • wahoo bike computer

How the Brand Demand Index is measured

Other head-to-heads among indoor cycling trainer brands

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