Brandwave

Salomon Ski vs Völkl:Which is more popular?

In September 2026, Salomon Ski had more branded searches than Völkl among ski and snowboard brands in New Zealand. Salomon Ski had about 960 branded searches, while Völkl had 660. Salomon Ski made up 9.8% of all ski and snowboard brand searches we track, and Völkl accounted for 6.8%. When we asked ChatGPT and Google AI Overviews about ski and snowboard brands, Salomon Ski appeared in three of the five answers and Völkl in two. Salomon Ski was mentioned before Völkl in every answer that named either.

Among ski and snowboard brands in New Zealand in September 2026

Who do people search for more?

Salomon Ski, about 45% more searches than Völkl

Salomon Ski 960 searchesVölkl 660 searches

Who does AI mention more?

Salomon Ski, mentioned in 3 of 5 answers, Völkl in 2

Salomon Ski in 3 of 5Völkl in 2 of 5

Who does AI recommend more?

Salomon Ski, named ahead of Völkl in 3 of 3 answers

Salomon Ski first in 3Völkl never first

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Top ski and snowboard brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Salomon Ski was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Völkl was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Salomon Ski was listed before Völkl in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Burton1st
  2. Jones Snowboards2nd
  3. Salomon Ski3rd
  4. Atomic4th
  5. Rossignol5th
  6. GNU6th
  7. Blizzard7th
  8. Capita8th
  9. Nordica9th
  10. Völkl10th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Burton4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Atomic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jones Snowboards4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blizzard3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Salomon Ski3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GNU3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • K23 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rossignol3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Capita3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Völkl2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+2 more

See every answer about ski and snowboard brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Salomon Ski or Völkl more popular in search?

This chart shows how often people search Google for Salomon Ski and Völkl by name. Each line represents a brand's share of searches for all 12 ski and snowboard brands we track, month by month, from searches in New Zealand.

Salomon Ski and Völkl among ski and snowboard brands in New Zealand, by month

Share of searches by month for Salomon Ski, Völkl. The figures are in the table below the chart.

View monthly share of searches table
MonthBlizzardBurtonSalomon SkiGNUVölklK2AtomicRossignolLib TechCapitaJones SnowboardsNordica
Oct 202532%14.5%6.6%14.8%5.6%6.1%4.2%4%4.9%3.5%2.9%0.84%
Nov 202542.8%15.1%5%13.3%3.8%4.1%3.4%3.4%2.5%3.8%2%0.9%
Dec 202541.7%14.3%5.3%12.9%4.4%4.2%3.5%4.4%3.1%3.1%2.4%0.88%
Jan 202637%15.6%7.6%14%4.7%4.1%3.3%3.7%3.5%3.3%2.7%0.58%
Feb 202634.1%20.7%6%14.2%4.7%4.1%4.5%3.3%2.8%3%2%0.57%
Mar 202634.8%17.2%6.6%10.8%5.9%5.5%4.2%3.7%3.3%4.8%2.6%0.73%
Apr 202634.3%17.3%6.7%13%6%6%4.5%4.5%2.2%3.1%1.6%0.9%
May 202634.3%17.7%7%10.3%6.7%6.6%4.3%4.7%2.9%3%1.6%1%
Jun 202639.6%19.4%6.1%9.7%4.6%5.7%3.7%4.4%2.1%2.3%1.9%0.44%
Jul 202613.9%30.2%11.4%6.2%7.5%8.8%6.7%6.1%3.6%2.3%2.8%0.78%
Aug 202614.5%26.9%10.6%9.9%7.3%7.7%6.9%5.9%3.9%2.4%3%0.84%
Sep 202629.7%19.3%9.8%7.4%6.8%6.3%6.2%5.1%3.3%2.7%2.7%0.72%

How has the Salomon Ski and Völkl comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand ski and snowboard brands in September 2026?

2 changes

  1. In September 2026, Salomon Ski lost share of searches among ski and snowboard brands in New Zealand, from 10.6% to 9.8%.

  2. In September 2026, Völkl lost share of searches among ski and snowboard brands in New Zealand, from 7.3% to 6.8%.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Salomon Ski’s and Völkl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Salomon Ski

4 branded search terms

  • salomon ski boots
  • salomon ski clothes
  • salomon skis
  • salomon snowboard

Völkl

8 branded search terms

  • voelkl
  • voelkl skis
  • volkl
  • volkl blaze
  • volkl mantra
  • völkl mantra jr
  • volkl revolt
  • volkl skis

How the Brand Demand Index is measured

Other head-to-heads among ski and snowboard brands

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