Sacla vs Wattie's:Which is more popular in New Zealand?
In October 2026, Wattie's had more branded searches than Sacla among pasta sauce brands in New Zealand. Wattie's had about 210 branded searches, while Sacla had 30. Wattie's made up 7.3% of all pasta sauce brand searches we track, and Sacla accounted for 1%. When we asked ChatGPT and Google AI Overviews about pasta sauce brands, Wattie's appeared in two of the four answers and Sacla in none.
Who do people search for more?
Wattie's, about 7 searches for every 1 for Sacla
Who does AI mention more?
Wattie's, mentioned in 2 of 4 answers, Sacla in 0
Who does AI recommend more?
Wattie's, the only one of the two named
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Top pasta sauce brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Wattie's was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Sacla did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Leggo's4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Dolmio4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Mutti3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Wattie's2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Barilla1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sacla0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Raguletto0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about pasta sauce brands
4 answers
Asked ChatGPT
“Which pasta sauce brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pasta sauce brands in New Zealand?”
Asked ChatGPT
“What's the best pasta sauce brand in New Zealand for weeknight dinner?”
Searched Google, AI Overview
“pasta sauce nz”
Searched Google, AI Overview
“tomato pasta sauce”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Sacla or Wattie's more popular in search?
This chart shows how often people search Google for Sacla and Wattie's by name. Each line represents a brand's share of searches for all seven pasta sauce brands we track, month by month, from searches in New Zealand.
Share of searches by month for Wattie's, Sacla. The figures are in the table below the chart.
View monthly share of searches table
| Month | Leggo's | Dolmio | Wattie's | Mutti | Barilla | Sacla | Raguletto |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 49.1% | 29.1% | 8% | 8% | 2.9% | 1.7% | 1.1% |
| Dec 2025 | 50.9% | 32.4% | 6.4% | 6.4% | 2.3% | 0.58% | 1.2% |
| Jan 2026 | 42.6% | 38.1% | 8.4% | 5.4% | 3.5% | 0.99% | 0.99% |
| Feb 2026 | 43.8% | 38.1% | 8% | 5.1% | 2.8% | 1.1% | 1.1% |
| Mar 2026 | 45.7% | 35.2% | 10% | 4.3% | 2.9% | 0.95% | 0.95% |
| Apr 2026 | 46.9% | 34.7% | 7.1% | 5.6% | 3.6% | 1% | 1% |
| May 2026 | 47.7% | 35.9% | 7.7% | 5% | 2.3% | 0.45% | 0.91% |
| Jun 2026 | 45.4% | 36.1% | 7.5% | 6.2% | 3.1% | 0.88% | 0.88% |
| Jul 2026 | 53% | 28% | 7.5% | 6.1% | 3.9% | 0.36% | 1.1% |
| Aug 2026 | 45.4% | 35.4% | 9.3% | 5% | 3.6% | 0.71% | 0.71% |
| Sep 2026 | 48.3% | 34.5% | 8% | 4.2% | 3.4% | 0.77% | 0.77% |
| Oct 2026 | 48.8% | 36.7% | 7.3% | 3.8% | 2.1% | 1% | 0.35% |
Wattie's sells other things too, so only its searches that name this product count here, like “watties pasta sauce”.
How has branded search for Sacla and Wattie's changed in New Zealand over the last 12 months?
3 findings
- Wattie's was ahead of Sacla in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Sacla’s share of searches among pasta sauce brands in New Zealand moved from 1.7% to 1%, and its estimated monthly branded searches held steady at 30.
- Across the 12 months ending October 2026, Wattie's’ share of searches among pasta sauce brands in New Zealand moved from 8% to 7.3%, and its estimated monthly branded searches moved from 140 to 210.
How did search popularity change for New Zealand pasta sauce brands in October 2026?
2 changes
In October 2026, Wattie's lost share of searches among pasta sauce brands in New Zealand, from 8% to 7.3%.
Sacla’s share of searches among pasta sauce brands in New Zealand has gained ground for 3 months in a row, from 0.36% to 1% in October 2026.
How are Sacla’s and Wattie's’ branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Sacla’s and Wattie's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among pasta sauce brands
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