Dolmio vs Mutti:Which is more popular in New Zealand?
In October 2026, Dolmio had more branded searches than Mutti among pasta sauce brands in New Zealand. Dolmio had about 1,060 branded searches, while Mutti had 110. Dolmio made up 36.7% of all pasta sauce brand searches we track, and Mutti accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about pasta sauce brands, Dolmio appeared in all four answers and Mutti in three. Dolmio and Mutti were each mentioned first in two of the four answers.
Who do people search for more?
Dolmio, about 10 searches for every 1 for Mutti
Who does AI mention more?
Dolmio, mentioned in every answer we collected
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top pasta sauce brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Dolmio appeared in all four answers. Mutti was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Dolmio and Mutti were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Leggo's4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Dolmio4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Mutti3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Wattie's2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Barilla1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sacla0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Raguletto0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about pasta sauce brands
4 answers
Asked ChatGPT
“Which pasta sauce brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pasta sauce brands in New Zealand?”
Asked ChatGPT
“What's the best pasta sauce brand in New Zealand for weeknight dinner?”
Searched Google, AI Overview
“pasta sauce nz”
Searched Google, AI Overview
“tomato pasta sauce”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Dolmio or Mutti more popular in search?
This chart shows how often people search Google for Dolmio and Mutti by name. Each line represents a brand's share of searches for all seven pasta sauce brands we track, month by month, from searches in New Zealand.
Share of searches by month for Dolmio, Mutti. The figures are in the table below the chart.
View monthly share of searches table
| Month | Leggo's | Dolmio | Wattie's | Mutti | Barilla | Sacla | Raguletto |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 49.1% | 29.1% | 8% | 8% | 2.9% | 1.7% | 1.1% |
| Dec 2025 | 50.9% | 32.4% | 6.4% | 6.4% | 2.3% | 0.58% | 1.2% |
| Jan 2026 | 42.6% | 38.1% | 8.4% | 5.4% | 3.5% | 0.99% | 0.99% |
| Feb 2026 | 43.8% | 38.1% | 8% | 5.1% | 2.8% | 1.1% | 1.1% |
| Mar 2026 | 45.7% | 35.2% | 10% | 4.3% | 2.9% | 0.95% | 0.95% |
| Apr 2026 | 46.9% | 34.7% | 7.1% | 5.6% | 3.6% | 1% | 1% |
| May 2026 | 47.7% | 35.9% | 7.7% | 5% | 2.3% | 0.45% | 0.91% |
| Jun 2026 | 45.4% | 36.1% | 7.5% | 6.2% | 3.1% | 0.88% | 0.88% |
| Jul 2026 | 53% | 28% | 7.5% | 6.1% | 3.9% | 0.36% | 1.1% |
| Aug 2026 | 45.4% | 35.4% | 9.3% | 5% | 3.6% | 0.71% | 0.71% |
| Sep 2026 | 48.3% | 34.5% | 8% | 4.2% | 3.4% | 0.77% | 0.77% |
| Oct 2026 | 48.8% | 36.7% | 7.3% | 3.8% | 2.1% | 1% | 0.35% |
How has branded search for Dolmio and Mutti changed in New Zealand over the last 12 months?
3 findings
- Dolmio was ahead of Mutti in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Dolmio’s share of searches among pasta sauce brands in New Zealand moved from 29.1% to 36.7%, and its estimated monthly branded searches moved from 510 to 1.1K.
- Across the 12 months ending October 2026, Mutti’s share of searches among pasta sauce brands in New Zealand moved from 8% to 3.8%, and its estimated monthly branded searches moved from 140 to 110.
How did search popularity change for New Zealand pasta sauce brands in October 2026?
2 changes
In October 2026, Dolmio gained share of searches among pasta sauce brands in New Zealand, from 34.5% to 36.7%.
Mutti’s share of searches among pasta sauce brands in New Zealand has lost ground for 3 months in a row, from 6.1% to 3.8% in October 2026.
How are Dolmio’s and Mutti’s branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Dolmio’s and Mutti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among pasta sauce brands
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