RUBY vs Twenty-Seven Names:Which is more popular by branded search in New Zealand?
In August 2026, RUBY had more branded searches than Twenty-Seven Names among designer fashion labels in New Zealand. RUBY was estimated to have 8K branded searches compared to Twenty-Seven Names’ 3.4K, and held a 10.4% Share of Search versus Twenty-Seven Names’ 4.4%.
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Which is more popular in search, RUBY or Twenty-Seven Names?
Compare New Zealand designer fashion labels for womenswear and menswear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for RUBY, Twenty-Seven Names. The figures are in the table below the chart.
View monthly share of search table
| Month | Karen Walker | Caitlin Crisp | Juliette Hogan | RUBY | Kowtow | Maggie Marilyn | Twenty-Seven Names | Zambesi | Kate Sylvester | Ingrid Starnes |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34% | 11.3% | 11.7% | 14.7% | 9.4% | 6.2% | 3.9% | 4.3% | 4.1% | 0.35% |
| Nov 2025 | 40.4% | 11.2% | 9.7% | 14.1% | 9% | 5.3% | 3% | 3.4% | 3.5% | 0.32% |
| Dec 2025 | 43.4% | 9.7% | 8.2% | 14.7% | 8.1% | 5.4% | 3.5% | 3.5% | 3.3% | 0.29% |
| Jan 2026 | 37.7% | 9.2% | 9.7% | 14.4% | 9.2% | 5.9% | 5.6% | 4.1% | 3.7% | 0.32% |
| Feb 2026 | 34.6% | 10.2% | 10.8% | 13% | 9.7% | 6.9% | 5.2% | 4.4% | 5% | 0.35% |
| Mar 2026 | 44.1% | 8.1% | 8.7% | 12.5% | 9.6% | 7% | 2.9% | 3.8% | 3.1% | 0.31% |
| Apr 2026 | 42.4% | 8.7% | 9% | 11.4% | 11.7% | 6.3% | 2.6% | 4.1% | 3.4% | 0.32% |
| May 2026 | 43.4% | 7.8% | 9.8% | 11.9% | 9.8% | 5.7% | 3.4% | 4.3% | 3.7% | 0.36% |
| Jun 2026 | 41.9% | 8% | 8.5% | 12.5% | 10.4% | 6.9% | 4.2% | 4% | 3.4% | 0.38% |
| Jul 2026 | 42.8% | 6.5% | 10.2% | 12% | 10% | 6.5% | 3.3% | 3.4% | 5.1% | 0.26% |
| Aug 2026 | 35% | 15.3% | 13.5% | 10.4% | 7.4% | 7% | 4.4% | 4% | 2.8% | 0.24% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the RUBY and Twenty-Seven Names comparison changed over the last 12 months?
3 findings
- RUBY was ahead of Twenty-Seven Names in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, RUBY’s estimated Share of Search among designer fashion labels in New Zealand moved from 14.7% to 10.4%, and its estimated monthly branded searches moved from 10.7K to 8K.
- Across the 11 months ending August 2026, Twenty-Seven Names’ estimated Share of Search among designer fashion labels in New Zealand moved from 3.9% to 4.4%, and its estimated monthly branded searches moved from 2.8K to 3.4K.
How did search popularity change for New Zealand designer fashion labels in August 2026?
3 changes
In August 2026, Caitlin Crisp overtook RUBY to rank 2nd among designer fashion labels in New Zealand, at 15.3%.
In August 2026, Twenty-Seven Names overtook Kate Sylvester to rank 7th among designer fashion labels in New Zealand, at 4.4%.
In August 2026, RUBY lost estimated Share of Search among designer fashion labels in New Zealand, from 12% to 10.4%.
How each brand is measured
Brandwave collects information about searches that people make online using RUBY’s and Twenty-Seven Names’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
RUBY
6 branded search terms
- ruby clothing
- ruby dress
- ruby nz
- ruby nz clothing
- ruby sale
- rubynz
Twenty-Seven Names
8 branded search terms
- twenty seven names
- twenty seven names dress
- twenty seven names near me
- twenty seven names nz
- twenty seven names online
- twenty seven names sale
- twentysevennames
- twentysevennames sale
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.