RSEA Safety vs Steel Blue:Which is more popular?
In September 2026, RSEA Safety had more branded searches than Steel Blue among PPE and safety gear suppliers in New Zealand. RSEA Safety had about 720 branded searches, while Steel Blue had 590. RSEA Safety made up 2% of all PPE and safety gear supplier searches we track, and Steel Blue accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about PPE and safety gear suppliers, RSEA Safety appeared in two of the four answers and Steel Blue in none.
Who do people search for more?
RSEA Safety, about 22% more searches than Steel Blue
Who does AI mention more?
RSEA Safety, mentioned in 2 of 4 answers, Steel Blue in 0
Who does AI recommend more?
RSEA Safety, the only one of the two named
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Top PPE and safety gear suppliers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, RSEA Safety was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Steel Blue did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- NZ Safety Blackwoods3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Fortus Safety NZ3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Leedsafe2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- RSEA Safety2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Total Safety1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Steel Blue0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
ProChoice0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about PPE and safety gear suppliers
4 answers
Asked ChatGPT
“Which PPE and safety gear supplier should I hire in New Zealand?”
Asked ChatGPT
“What are the best PPE and safety gear suppliers in New Zealand?”
Asked ChatGPT
“What's the best PPE and safety gear supplier in New Zealand for a construction site?”
Searched Google, AI Overview
“safety gear suppliers”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“workplace safety gear”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is RSEA Safety or Steel Blue more popular in search?
This chart shows how often people search Google for RSEA Safety and Steel Blue by name. Each line represents a brand's share of searches for all seven PPE and safety gear suppliers we track, month by month, from searches in New Zealand.
Share of searches by month for RSEA Safety, Steel Blue. The figures are in the table below the chart.
View monthly share of searches table
| Month | NZ Safety Blackwoods | Leedsafe | RSEA Safety | Fortus Safety NZ | Steel Blue | Total Safety | ProChoice |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 90.4% | 3.6% | 2.4% | 1.6% | 1.6% | 0.38% | 0.03% |
| Nov 2025 | 90.5% | 3.6% | 2.4% | 1.6% | 1.6% | 0.25% | 0.03% |
| Dec 2025 | 91.8% | 3% | 2% | 1.6% | 1.3% | 0.24% | 0.03% |
| Jan 2026 | 90.4% | 3.6% | 2.4% | 1.6% | 1.6% | 0.38% | 0.03% |
| Feb 2026 | 90.4% | 4.4% | 2% | 1.6% | 1.3% | 0.3% | 0.03% |
| Mar 2026 | 91.1% | 3.6% | 2% | 1.6% | 1.3% | 0.31% | 0.04% |
| Apr 2026 | 90.1% | 3.5% | 2.4% | 2% | 1.6% | 0.38% | 0.03% |
| May 2026 | 89.8% | 4.3% | 2.4% | 1.6% | 1.6% | 0.3% | 0.03% |
| Jun 2026 | 91.5% | 3.6% | 2% | 1.3% | 1.3% | 0.25% | 0.02% |
| Jul 2026 | 90.7% | 4.4% | 2% | 1.3% | 1.3% | 0.3% | 0.03% |
| Aug 2026 | 89.8% | 4.3% | 2.4% | 1.6% | 1.6% | 0.24% | 0.05% |
| Sep 2026 | 90.9% | 3.6% | 2% | 1.6% | 1.6% | 0.25% | 0.05% |
How has the RSEA Safety and Steel Blue comparison changed over the last 12 months?
3 findings
- RSEA Safety was ahead of Steel Blue in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, RSEA Safety’s share of searches among PPE and safety gear suppliers in New Zealand moved from 2.4% to 2%, and its estimated monthly branded searches moved from 880 to 720.
- Across the 12 months ending September 2026, Steel Blue’s share of searches among PPE and safety gear suppliers in New Zealand held steady at 1.6%, and its estimated monthly branded searches held steady at 590.
How did search popularity change for New Zealand PPE and safety gear suppliers in September 2026?
1 change
Estimated monthly branded searches for RSEA Safety in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using RSEA Safety’s and Steel Blue’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
RSEA Safety
1 branded search term
- rsea safety
Steel Blue
1 branded search term
- steelblue
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