Roblox vs Steam:Which is more popular by branded search in New Zealand?
In August 2026, Roblox had more branded searches than Steam among online game platforms in New Zealand. Roblox was estimated to have 230K branded searches compared to Steam’s 8.8K, and held a 53.3% Share of Search versus Steam’s 2%.
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Which is more popular in search, Roblox or Steam?
Compare the online game platforms and stores New Zealand players use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Roblox, Steam. The figures are in the table below the chart.
View monthly share of search table
| Month | Roblox | Minecraft | Epic Games | Xbox Game Pass | Steam | EA |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.2% | 22.1% | 7.3% | 4.7% | 1.2% | 1.4% |
| Nov 2025 | 58.4% | 26.6% | 9.8% | 2.6% | 1.5% | 0.97% |
| Dec 2025 | 53.8% | 22.4% | 18.5% | 2.4% | 2% | 0.94% |
| Jan 2026 | 64.4% | 19% | 11.3% | 2.4% | 1.9% | 1.1% |
| Feb 2026 | 61.8% | 25.2% | 8.7% | 1.9% | 1.7% | 0.67% |
| Mar 2026 | 54.9% | 31.6% | 9.2% | 2% | 1.7% | 0.65% |
| Apr 2026 | 61.8% | 24.7% | 7.9% | 3.1% | 1.8% | 0.74% |
| May 2026 | 51.2% | 30.4% | 10.7% | 5.1% | 1.9% | 0.7% |
| Jun 2026 | 49.1% | 33.5% | 11.1% | 2.4% | 3.4% | 0.63% |
| Jul 2026 | 53.9% | 26.3% | 11.7% | 2.5% | 4.8% | 0.73% |
| Aug 2026 | 53.3% | 32% | 9.9% | 2.1% | 2% | 0.63% |
| Sep 2026 | — | — | — | — | — | — |
How has the Roblox and Steam comparison changed over the last 12 months?
3 findings
- Roblox was ahead of Steam in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Roblox’s estimated Share of Search among online game platforms in New Zealand moved from 63.2% to 53.3%, and its estimated monthly branded searches moved from 329K to 230K.
- Across the 11 months ending August 2026, Steam’s estimated Share of Search among online game platforms in New Zealand moved from 1.2% to 2%, and its estimated monthly branded searches moved from 6.4K to 8.8K.
How did search popularity change for New Zealand online game platforms in August 2026?
2 changes
In August 2026, Steam lost estimated Share of Search among online game platforms in New Zealand, from 4.8% to 2%.
In August 2026, Roblox lost estimated Share of Search among online game platforms in New Zealand, from 53.9% to 53.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Roblox’s and Steam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Roblox
21 branded search terms
- best roblox games
- free roblox
- now gg roblox
- r34 roblox
- roblox
- roblox app
- roblox co
- roblox com
- roblox download
- roblox g
- roblox home
- roblox near me
- roblox noob
- roblox nz
- roblox online
- roblox player
- roblox robux
- roblox scary games
- roblox studio
- roblox studio download
- roblox web
Steam
21 branded search terms
- best free games on steam
- best mac games on steam
- best steam games
- cheap steam games
- download steam for windows
- free games on steam
- most played games on steam
- steam download
- steam download mac
- steam download pc
- steam games
- steam games for mac
- steam games on sale
- steam horror games
- steam indie games
- steam multiplayer games
- steam online games
- steam pc games
- steam store
- steam vr games
- top steam games
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.