Brandwave

How popular isSteam in search?

In August 2026, there were an estimated 8.8K branded searches for Steam in New Zealand which is up 37.4% over the last 11 months. Steam holds 2% estimated Share of Search among New Zealand online game platforms and is ranked 5th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Roblox53.3%
  2. Minecraft32%
  3. Epic Games9.9%
  4. Xbox Game Pass2.1%
  5. Steam2%
  6. EA0.63%
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Which online game platforms compete with Steam?

Steam against online game platforms in New Zealand, by month

Share of Search by month for Roblox, Minecraft, Epic Games, Xbox Game Pass, Steam. The figures are in the table below the chart.

View monthly share of search table
MonthRobloxMinecraftEpic GamesXbox Game PassSteamEA
Oct 202563.2%22.1%7.3%4.7%1.2%1.4%
Nov 202558.4%26.6%9.8%2.6%1.5%0.97%
Dec 202553.8%22.4%18.5%2.4%2%0.94%
Jan 202664.4%19%11.3%2.4%1.9%1.1%
Feb 202661.8%25.2%8.7%1.9%1.7%0.67%
Mar 202654.9%31.6%9.2%2%1.7%0.65%
Apr 202661.8%24.7%7.9%3.1%1.8%0.74%
May 202651.2%30.4%10.7%5.1%1.9%0.7%
Jun 202649.1%33.5%11.1%2.4%3.4%0.63%
Jul 202653.9%26.3%11.7%2.5%4.8%0.73%
Aug 202653.3%32%9.9%2.1%2%0.63%
Sep 2026——————

  1. 1.Roblox

    53.3%

    held 1st · 230K estimated branded searches · -1.2% vs prior month · -0.6 points

  2. 2.Minecraft

    32%

    held 2nd · 138K estimated branded searches · +21.4% vs prior month · +5.6 points

  3. 3.Epic Games

    9.9%

    held 3rd · 42.7K estimated branded searches · -15.4% vs prior month · -1.8 points

  4. 4.Xbox Game Pass

    2.1%

    moved from 5th to 4th · 9.3K estimated branded searches · -15% vs prior month · -0.4 points

  5. 5.Steam

    2%

    moved from 4th to 5th · 8.8K estimated branded searches · -57.5% vs prior month · -2.8 points

  6. 6.EA

    0.63%

    held 6th · 2.7K estimated branded searches · -12.8% vs prior month · -0.1 points

Compare search popularity between Steam and its closest rivals

How has branded search demand for Steam changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Steam in New Zealand rose from 6.4K to 8.8K.
  • Across the 11 months ending August 2026, Steam’s estimated Share of Search among online game platforms in New Zealand increased from 1.2% to 2%.
  • Across the 11 months ending August 2026, Steam’s estimated Share of Search among online game platforms in New Zealand peaked at 4.8% in July 2026 and was lowest at 1.2% in October 2025.
  • Across the 11 months ending August 2026, Steam rose from 6th to 5th among online game platforms in New Zealand.

How did search popularity change for New Zealand online game platforms in August 2026?

  1. In August 2026, Minecraft gained estimated Share of Search among online game platforms in New Zealand, from 26.3% to 32%.

  2. In August 2026, Steam lost estimated Share of Search among online game platforms in New Zealand, from 4.8% to 2%.

  3. In August 2026, Epic Games lost estimated Share of Search among online game platforms in New Zealand, from 11.7% to 9.9%.

  4. In August 2026, Roblox lost estimated Share of Search among online game platforms in New Zealand, from 53.9% to 53.3%.

  5. In August 2026, Xbox Game Pass rose from 5th to 4th among online game platforms in New Zealand.

  6. Estimated monthly branded searches for EA in New Zealand fell 62.9% over 11 measured months, from 7.3K to 2.7K in August 2026.

How is Steam measured?

Brandwave collects information about searches that people make online using Steam’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

21 branded search terms

  • best free games on steam
  • best mac games on steam
  • best steam games
  • cheap steam games
  • download steam for windows
  • free games on steam
  • most played games on steam
  • steam download
  • steam download mac
  • steam download pc
  • steam games
  • steam games for mac
  • steam games on sale
  • steam horror games
  • steam indie games
  • steam multiplayer games
  • steam online games
  • steam pc games
  • steam store
  • steam vr games
  • top steam games

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How the Brand Demand Index is measured

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