Brandwave

Rafting New Zealand vs Rotorua Rafting:Which is more popular in New Zealand?

In October 2026, Rotorua Rafting had more branded searches than Rafting New Zealand among white water rafting operators in New Zealand. Rotorua Rafting had about 4,520 branded searches, while Rafting New Zealand had 170. Rotorua Rafting made up 65.1% of all white water rafting operator searches we track, and Rafting New Zealand accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about white water rafting operators, Rotorua Rafting appeared in three of the four answers and Rafting New Zealand in two. Rotorua Rafting was mentioned before Rafting New Zealand in every answer.

Among white water rafting operators in New Zealand in October 2026

Who do people search for more?

Rotorua Rafting, about 27 searches for every 1 for Rafting New Zealand

Rotorua Rafting 4.5K searchesRafting New Zealand 170 searches

Who does AI mention more?

Rotorua Rafting, mentioned in 3 of 4 answers, Rafting New Zealand in 2

Rotorua Rafting in 3 of 4Rafting New Zealand in 2 of 4

Who does AI recommend more?

Rotorua Rafting, named ahead of Rafting New Zealand in every answer

Rotorua Rafting first in 3Rafting New Zealand never first

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Top white water rafting operators in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Rotorua Rafting was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Rafting New Zealand was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Rotorua Rafting was listed before Rafting New Zealand in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rotorua Rafting1st
  2. Kaituna Cascades2nd
  3. Rafting New Zealand3rd
  4. Ultimate Descents Aotearoa4th
  5. Queenstown Rafting5th
  6. River Valley–
  7. River Rats–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rotorua Rafting3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kaituna Cascades3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rafting New Zealand2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ultimate Descents Aotearoa2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Queenstown Rafting1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • River Valley0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • River Rats0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about white water rafting operators

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Rafting New Zealand or Rotorua Rafting more popular in search?

This chart shows how often people search Google for Rafting New Zealand and Rotorua Rafting by name. Each line represents a brand's share of searches for all seven white water rafting operators we track, month by month, from searches in New Zealand.

Rafting New Zealand and Rotorua Rafting among white water rafting operators in New Zealand, by month

Share of searches by month for Rotorua Rafting, Rafting New Zealand. The figures are in the table below the chart.

View monthly share of searches table
MonthRotorua RaftingRiver ValleyQueenstown RaftingKaituna CascadesRafting New ZealandRiver RatsUltimate Descents Aotearoa
Nov 202562.7%10.2%12%8.7%2.9%2.1%1.3%
Dec 202566.1%7.3%12.2%9%2.5%1.5%1.3%
Jan 202664.1%7.8%11.8%11%2.4%1.8%1.1%
Feb 202660.9%7.5%9.5%16.8%2.3%1.7%1.2%
Mar 202662.6%10.2%11.8%8.4%2.9%2.5%1.5%
Apr 202659.9%10.7%11.5%10.3%2.7%3%1.8%
May 202660%12.1%7.8%10.5%2.2%5.6%1.8%
Jun 202657.1%17%7.5%9.5%3.2%4.6%1.2%
Jul 202659.3%15.9%7.7%8.6%4.1%3.5%0.88%
Aug 202660.4%13.3%9.6%7.6%3.4%5.4%0.25%
Sep 202664%11.8%8.4%8.4%3%3.9%0.64%
Oct 202665.1%12.8%8.5%7.9%2.4%2.2%1%

How has branded search for Rafting New Zealand and Rotorua Rafting changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand white water rafting operators in October 2026?

2 changes

  1. In October 2026, Rotorua Rafting gained share of searches among white water rafting operators in New Zealand, from 64% to 65.1%.

  2. In October 2026, Rafting New Zealand lost share of searches among white water rafting operators in New Zealand, from 3% to 2.4%.

How are Rafting New Zealand’s and Rotorua Rafting’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Rafting New Zealand’s and Rotorua Rafting’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Rafting New Zealand

1 branded search term

  • rafting new zealand

Rotorua Rafting

4 branded search terms

  • rotorua rafting
  • rotorua rafting kaituna
  • rotorua rafting waterfall
  • rotoruarafting

How the Brand Demand Index is measured

Other head-to-heads among white water rafting operators

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