Rafting New Zealand vs River Valley:Which is more popular in New Zealand?
In October 2026, River Valley had more branded searches than Rafting New Zealand among white water rafting operators in New Zealand. River Valley had about 890 branded searches, while Rafting New Zealand had 170. River Valley made up 12.8% of all white water rafting operator searches we track, and Rafting New Zealand accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about white water rafting operators, Rafting New Zealand appeared in two of the four answers and River Valley in none.
Who do people search for more?
River Valley, about 5 searches for every 1 for Rafting New Zealand
Who does AI mention more?
Rafting New Zealand, mentioned in 2 of 4 answers, River Valley in 0
Who does AI recommend more?
Rafting New Zealand, the only one of the two named
Follow Rafting New Zealand vs River Valley and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top white water rafting operators in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Rafting New Zealand was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. River Valley did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Rotorua Rafting3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Kaituna Cascades3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Rafting New Zealand2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Ultimate Descents Aotearoa2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Queenstown Rafting1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- River Valley0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
River Rats0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about white water rafting operators
4 answers
Asked ChatGPT
“Which white water rafting operator should I book in New Zealand?”
Asked ChatGPT
“What are the best white water rafting operators in New Zealand?”
Asked ChatGPT
“What's the best white water rafting operator in New Zealand for an adventurous day out?”
Searched Google, AI Overview
“white water rafting nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“family rafting trip”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Rafting New Zealand or River Valley more popular in search?
This chart shows how often people search Google for Rafting New Zealand and River Valley by name. Each line represents a brand's share of searches for all seven white water rafting operators we track, month by month, from searches in New Zealand.
Share of searches by month for River Valley, Rafting New Zealand. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rotorua Rafting | River Valley | Queenstown Rafting | Kaituna Cascades | Rafting New Zealand | River Rats | Ultimate Descents Aotearoa |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 62.7% | 10.2% | 12% | 8.7% | 2.9% | 2.1% | 1.3% |
| Dec 2025 | 66.1% | 7.3% | 12.2% | 9% | 2.5% | 1.5% | 1.3% |
| Jan 2026 | 64.1% | 7.8% | 11.8% | 11% | 2.4% | 1.8% | 1.1% |
| Feb 2026 | 60.9% | 7.5% | 9.5% | 16.8% | 2.3% | 1.7% | 1.2% |
| Mar 2026 | 62.6% | 10.2% | 11.8% | 8.4% | 2.9% | 2.5% | 1.5% |
| Apr 2026 | 59.9% | 10.7% | 11.5% | 10.3% | 2.7% | 3% | 1.8% |
| May 2026 | 60% | 12.1% | 7.8% | 10.5% | 2.2% | 5.6% | 1.8% |
| Jun 2026 | 57.1% | 17% | 7.5% | 9.5% | 3.2% | 4.6% | 1.2% |
| Jul 2026 | 59.3% | 15.9% | 7.7% | 8.6% | 4.1% | 3.5% | 0.88% |
| Aug 2026 | 60.4% | 13.3% | 9.6% | 7.6% | 3.4% | 5.4% | 0.25% |
| Sep 2026 | 64% | 11.8% | 8.4% | 8.4% | 3% | 3.9% | 0.64% |
| Oct 2026 | 65.1% | 12.8% | 8.5% | 7.9% | 2.4% | 2.2% | 1% |
How has branded search for Rafting New Zealand and River Valley changed in New Zealand over the last 12 months?
3 findings
- River Valley was ahead of Rafting New Zealand in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Rafting New Zealand’s share of searches among white water rafting operators in New Zealand moved from 2.9% to 2.4%, and its estimated monthly branded searches moved from 320 to 170.
- Across the 12 months ending October 2026, River Valley’s share of searches among white water rafting operators in New Zealand moved from 10.2% to 12.8%, and its estimated monthly branded searches moved from 1.1K to 890.
How did search popularity change for New Zealand white water rafting operators in October 2026?
2 changes
In October 2026, River Valley gained share of searches among white water rafting operators in New Zealand, from 11.8% to 12.8%.
In October 2026, Rafting New Zealand lost share of searches among white water rafting operators in New Zealand, from 3% to 2.4%.
How are Rafting New Zealand’s and River Valley’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Rafting New Zealand’s and River Valley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Rafting New Zealand
1 branded search term
- rafting new zealand
River Valley
3 branded search terms
- river valley
- river valley lodge
- river valley rafting
Other head-to-heads among white water rafting operators
- Rotorua Rafting vs River Valley: compare popularity
- Rotorua Rafting vs Queenstown Rafting: compare popularity
- Rotorua Rafting vs Kaituna Cascades: compare popularity
- Rotorua Rafting vs Rafting New Zealand: compare popularity
- River Valley vs Queenstown Rafting: compare popularity
- River Valley vs Kaituna Cascades: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.