Quorn vs Tonzu:Which is more popular?
In September 2026, Quorn had more branded searches than Tonzu among plant-based meat brands in New Zealand. Quorn had about 280 branded searches, while Tonzu had 260. Quorn made up 14.8% of all plant-based meat brand searches we track, and Tonzu accounted for 13.8%. When we asked ChatGPT and Google AI Overviews about plant-based meat brands, Quorn and Tonzu each appeared in two of the five answers. Quorn and Tonzu were each mentioned first in one of the two answers that named either.
Who do people search for more?
Quorn, about 8% more searches than Tonzu
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top plant-based meat brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Quorn and Tonzu were each mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Quorn and Tonzu were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Plan*t1st
- Harmless Food Co2nd
- Vegie Delights3rd
- Sunfed4th
- Tonzu5th
- Bean Supreme6th
- Quorn7th
Impossible Foods8th
Beyond Meat9th
v2food–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sunfed5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bean Supreme4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Plan*t4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Harmless Food Co3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Vegie Delights3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Impossible Foods2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Quorn2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tonzu2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Beyond Meat2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- v2food0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about plant-based meat brands
5 answers
Asked ChatGPT
“Which plant-based meat brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best plant-based meat brands in New Zealand?”
Asked ChatGPT
“What's the best plant-based meat brand in New Zealand for meatless meals?”
Searched Google, AI Overview
“vegan meat nz”
Searched Google, AI Overview
“meat alternatives nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Quorn or Tonzu more popular in search?
This chart shows how often people search Google for Quorn and Tonzu by name. Each line represents a brand's share of searches for all ten plant-based meat brands we track, month by month, from searches in New Zealand.
Share of searches by month for Quorn, Tonzu. The figures are in the table below the chart.
View monthly share of searches table
| Month | Impossible Foods | Quorn | Harmless Food Co | Tonzu | Beyond Meat | Sunfed | Bean Supreme | Vegie Delights | Plan*t | v2food |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 14.9% | 3.5% | 2% | 5.8% | 65.6% | 2.9% | 3.8% | 0.91% | 0.36% | 0.18% |
| Nov 2025 | 24.8% | 7.2% | 5% | 14.4% | 33.3% | 6.3% | 6.3% | 1.8% | 0.45% | 0.45% |
| Dec 2025 | 31% | 8.6% | 3.7% | 13.9% | 21.9% | 7% | 11.2% | 1.6% | 0.53% | 0.53% |
| Jan 2026 | 28.8% | 10.4% | 11.7% | 14.4% | 18.5% | 5.4% | 7.7% | 2.3% | 0.45% | 0.45% |
| Feb 2026 | 26.2% | 8.6% | 11.2% | 13.9% | 21.9% | 7% | 7.5% | 2.7% | 0.53% | 0.53% |
| Mar 2026 | 32.6% | 10.6% | 7.8% | 14.7% | 18.8% | 7.8% | 5% | 1.8% | 0.46% | 0.46% |
| Apr 2026 | 32.3% | 12.6% | 8.6% | 16.2% | 17.2% | 6.1% | 4.5% | 1.5% | 0.51% | 0.51% |
| May 2026 | 33.3% | 13.6% | 7.1% | 16.2% | 17.7% | 5.6% | 3.5% | 2% | 0.51% | 0.51% |
| Jun 2026 | 36.2% | 11.7% | 10.7% | 13.3% | 15.3% | 5.6% | 3.6% | 2.6% | 0.51% | 0.51% |
| Jul 2026 | 30.9% | 12.9% | 18% | 14.6% | 10.7% | 5.6% | 3.9% | 2.2% | 0.56% | 0.56% |
| Aug 2026 | 35.2% | 10% | 13.9% | 13.9% | 16.1% | 5.2% | 2.2% | 2.2% | 0.87% | 0.43% |
| Sep 2026 | 36.5% | 14.8% | 13.8% | 13.8% | 10.1% | 4.8% | 2.6% | 2.6% | 0.53% | 0.53% |
How has the Quorn and Tonzu comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Quorn took it in September 2026.
- Across the 12 months ending September 2026, Quorn’s share of searches among plant-based meat brands in New Zealand moved from 3.5% to 14.8%, and its estimated monthly branded searches moved from 190 to 280.
- Across the 12 months ending September 2026, Tonzu’s share of searches among plant-based meat brands in New Zealand moved from 5.8% to 13.8%, and its estimated monthly branded searches moved from 320 to 260.
How did search popularity change for New Zealand plant-based meat brands in September 2026?
2 changes
In September 2026, Quorn overtook Beyond Meat and 2 others to rank 2nd among plant-based meat brands in New Zealand, with 14.8% of the searches.
Estimated monthly branded searches for Tonzu in New Zealand fell 18.8% over 12 measured months, from 320 to 260 in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Quorn’s and Tonzu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among plant-based meat brands
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