Brandwave

PwC vs Simmons Corporate Finance:Which is more popular in New Zealand?

In October 2026, PwC had more branded searches than Simmons Corporate Finance among corporate finance and M&A advisers in New Zealand. PwC had about 2,400 branded searches, while Simmons Corporate Finance had 20. PwC made up 61.4% of all corporate finance and M&A adviser searches we track, and Simmons Corporate Finance accounted for 0.51%. When we asked ChatGPT and Google AI Overviews about corporate finance and M&A advisers, PwC appeared in all five answers and Simmons Corporate Finance in four. PwC was mentioned before Simmons Corporate Finance in four out of five answers.

Among corporate finance and M&A advisers in New Zealand in October 2026

Who do people search for more?

PwC, about 120 searches for every 1 for Simmons Corporate Finance

PwC 2.4K searchesSimmons Corporate Finance 20 searches

Who does AI mention more?

PwC, mentioned in every answer we collected

PwC in 5 of 5Simmons Corporate Finance in 4 of 5

Who does AI recommend more?

PwC, named ahead of Simmons Corporate Finance in 4 of 5 answers

PwC first in 4Simmons Corporate Finance first in 1

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Top corporate finance and M&A advisers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, PwC appeared in all five answers. Simmons Corporate Finance was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. PwC was listed before Simmons Corporate Finance in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cameron Partners1st
  2. PwC2nd
  3. Simmons Corporate Finance3rd
  4. Calibre Partners4th
  5. KPMG5th
  6. Deloitte6th
  7. Northington Partners7th
  8. Clarien Partners–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PwC5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cameron Partners5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Simmons Corporate Finance4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Deloitte3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KPMG3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Calibre Partners2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Northington Partners1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clarien Partners0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about corporate finance and M&A advisers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is PwC or Simmons Corporate Finance more popular in search?

This chart shows how often people search Google for PwC and Simmons Corporate Finance by name. Each line represents a brand's share of searches for all eight corporate finance and M&A adviser brands we track, month by month, from searches in New Zealand.

PwC and Simmons Corporate Finance among corporate finance and M&A advisers in New Zealand, by month

Share of searches by month for PwC, Simmons Corporate Finance. The figures are in the table below the chart.

View monthly share of searches table
MonthPwCDeloitteCameron PartnersCalibre PartnersNorthington PartnersKPMGClarien PartnersSimmons Corporate Finance
Nov 202545.1%21.4%11.6%9.5%6.2%3.3%2.7%0.3%
Dec 202543.7%22.8%9.9%12.2%6.5%2.7%1.9%0.38%
Jan 202647.1%22.4%10.2%10.2%5.5%2.7%1.6%0.39%
Feb 202647.8%19.5%11.5%9.4%6.2%3.2%2.1%0.29%
Mar 202645.5%20.9%8.2%15.2%4.4%4.4%1.1%0.21%
Apr 202644.1%19.8%11.1%13.5%5.9%3.1%1.7%0.69%
May 202642.7%20.8%13.3%10.9%7.2%3.1%1.4%0.68%
Jun 202641.9%21.1%13.1%10.7%5.7%4.7%2%0.67%
Jul 202642.6%20.5%8.7%13.1%7%3.7%3%1.3%
Aug 202652%19.3%7.8%6.3%7.8%3.4%2.9%0.49%
Sep 202658.6%15.5%7.3%5.9%7.3%2.5%2.5%0.45%
Oct 202661.4%15.1%6.6%5.4%4.3%3.6%3.1%0.51%

How has branded search for PwC and Simmons Corporate Finance changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand corporate finance and M&A advisers in October 2026?

2 changes

  1. In October 2026, PwC gained share of searches among corporate finance and M&A advisers in New Zealand, from 58.6% to 61.4%.

  2. Estimated monthly branded searches for Simmons Corporate Finance in New Zealand rose 100% over 12 measured months, from 10 to 20 in October 2026.

How are PwC’s and Simmons Corporate Finance’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using PwC’s and Simmons Corporate Finance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

PwC

5 branded search terms

  • PwC Canterbury
  • PwC Hamilton
  • PwC New Zealand
  • PwC Tauranga
  • PwC Waikato

Simmons Corporate Finance

1 branded search term

  • simmons corporate finance

How the Brand Demand Index is measured

Other head-to-heads among corporate finance and M&A advisers

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