Puretec vs Waters Co:Which is more popular by branded search in New Zealand?
In August 2026, Puretec had more branded searches than Waters Co among water filter brands in New Zealand. Puretec was estimated to have 3.2K branded searches compared to Waters Co’s 510, and held a 27.2% Share of Search versus Waters Co’s 4.4%.
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Which is more popular in search, Puretec or Waters Co?
Compare the water filter and purification brands New Zealand homes use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Puretec, Waters Co. The figures are in the table below the chart.
View monthly share of search table
| Month | Brita | Puretec | Waters Co | Billi | Zip Water |
|---|---|---|---|---|---|
| Oct 2025 | 60.8% | 29.9% | 5.7% | 2.4% | 1.1% |
| Nov 2025 | 62.2% | 27.9% | 6.6% | 2.2% | 1% |
| Dec 2025 | 62.4% | 29% | 6% | 1.7% | 0.95% |
| Jan 2026 | 62.4% | 29% | 5.3% | 2% | 1.2% |
| Feb 2026 | 65.4% | 26.9% | 4.6% | 2% | 1.2% |
| Mar 2026 | 62.7% | 28.6% | 5.3% | 2.2% | 1.1% |
| Apr 2026 | 65.7% | 26.8% | 4.1% | 2.3% | 1.1% |
| May 2026 | 64.4% | 27.7% | 4.3% | 2.3% | 1.3% |
| Jun 2026 | 66.6% | 25.9% | 4.1% | 2.1% | 1.2% |
| Jul 2026 | 68% | 24.9% | 4.1% | 1.6% | 1.3% |
| Aug 2026 | 64.9% | 27.2% | 4.4% | 2.2% | 1.4% |
| Sep 2026 | — | — | — | — | — |
How has the Puretec and Waters Co comparison changed over the last 12 months?
3 findings
- Puretec was ahead of Waters Co in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Puretec’s estimated Share of Search among water filter brands in New Zealand moved from 29.9% to 27.2%, and its estimated monthly branded searches held steady at 3.2K.
- Across the 11 months ending August 2026, Waters Co’s estimated Share of Search among water filter brands in New Zealand moved from 5.7% to 4.4%, and its estimated monthly branded searches moved from 610 to 510.
How did search popularity change for New Zealand water filter brands in August 2026?
2 changes
In August 2026, Puretec gained estimated Share of Search among water filter brands in New Zealand, from 24.9% to 27.2%.
Estimated monthly branded searches for Waters Co in New Zealand fell 16.4% over 11 measured months, from 610 to 510 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Puretec’s and Waters Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Puretec
23 branded search terms
- puretec
- puretec co nz
- puretec filter cartridges
- puretec filters
- puretec g9
- puretec hybrid g9
- puretec il149q
- puretec in149c
- puretec near me
- puretec new zealand
- puretec nz
- puretec shower filter
- puretec water filter
- puretec water filter replacement
- puretec wh2 55
- puretec wh2 60
- puretec x7 r
- puretec x7 r replacement cartridge
- puretec z1 r
- puretec z6
- puretec z6 r
- puretec z7
- puretec z7 r
Waters Co
5 branded search terms
- waters co
- waters co filter
- waters co filter jug
- waters co nz
- waters co water filter
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