Brandwave

How popular isWaters Co in search?

In August 2026, there were an estimated 510 branded searches for Waters Co in New Zealand which is down 16.4% over the last 11 months. Waters Co holds 4.4% estimated Share of Search among New Zealand water filter brands and is ranked 3rd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Brita64.9%
  2. Puretec27.2%
  3. Waters Co4.4%
  4. Billi2.2%
  5. Zip Water1.4%
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Which water filter brands compete with Waters Co?

Waters Co against water filter brands in New Zealand, by month

Share of Search by month for Brita, Puretec, Waters Co, Billi. The figures are in the table below the chart.

View monthly share of search table
MonthBritaPuretecWaters CoBilliZip Water
Oct 202560.8%29.9%5.7%2.4%1.1%
Nov 202562.2%27.9%6.6%2.2%1%
Dec 202562.4%29%6%1.7%0.95%
Jan 202662.4%29%5.3%2%1.2%
Feb 202665.4%26.9%4.6%2%1.2%
Mar 202662.7%28.6%5.3%2.2%1.1%
Apr 202665.7%26.8%4.1%2.3%1.1%
May 202664.4%27.7%4.3%2.3%1.3%
Jun 202666.6%25.9%4.1%2.1%1.2%
Jul 202668%24.9%4.1%1.6%1.3%
Aug 202664.9%27.2%4.4%2.2%1.4%
Sep 2026—————

  1. 1.Brita

    64.9%

    held 1st · 7.5K estimated branded searches · -10% vs prior month · -3.1 points

  2. 2.Puretec

    27.2%

    held 2nd · 3.2K estimated branded searches · +2.9% vs prior month · +2.3 points

  3. 3.Waters Co

    4.4%

    held 3rd · 510 estimated branded searches · 0% vs prior month · +0.2 points

  4. 4.Billi

    2.2%

    held 4th · 250 estimated branded searches · +25% vs prior month · +0.5 points

  5. 5.Zip Water

    1.4%

    held 5th · 160 estimated branded searches · 0% vs prior month · +0.1 points

Compare search popularity between Waters Co and its closest rivals

How has branded search demand for Waters Co changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Waters Co in New Zealand fell from 610 to 510.
  • Across the 11 months ending August 2026, Waters Co’s estimated Share of Search among water filter brands in New Zealand decreased from 5.7% to 4.4%.
  • Across the 11 months ending August 2026, Waters Co’s estimated Share of Search among water filter brands in New Zealand peaked at 6.6% in November 2025 and was lowest at 4.1% in April 2026.

How did search popularity change for New Zealand water filter brands in August 2026?

  1. In August 2026, Puretec gained estimated Share of Search among water filter brands in New Zealand, from 24.9% to 27.2%.

  2. In August 2026, Billi gained estimated Share of Search among water filter brands in New Zealand, from 1.6% to 2.2%.

  3. In August 2026, Brita lost estimated Share of Search among water filter brands in New Zealand, from 68% to 64.9%.

  4. Estimated monthly branded searches for Zip Water in New Zealand rose 33.3% over 11 measured months, from 120 to 160 in August 2026.

  5. Estimated monthly branded searches for Waters Co in New Zealand fell 16.4% over 11 measured months, from 610 to 510 in August 2026.

How is Waters Co measured?

Brandwave collects information about searches that people make online using Waters Co’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • waters co
  • waters co filter
  • waters co filter jug
  • waters co nz
  • waters co water filter

Do you work for Waters Co? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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