Waters Co vs Zip Water:Which is more popular by branded search in New Zealand?
In August 2026, Waters Co had more branded searches than Zip Water among water filter brands in New Zealand. Waters Co was estimated to have 510 branded searches compared to Zip Water’s 160, and held a 4.4% Share of Search versus Zip Water’s 1.4%.
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Which is more popular in search, Waters Co or Zip Water?
Compare the water filter and purification brands New Zealand homes use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Waters Co, Zip Water. The figures are in the table below the chart.
View monthly share of search table
| Month | Brita | Puretec | Waters Co | Billi | Zip Water |
|---|---|---|---|---|---|
| Oct 2025 | 60.8% | 29.9% | 5.7% | 2.4% | 1.1% |
| Nov 2025 | 62.2% | 27.9% | 6.6% | 2.2% | 1% |
| Dec 2025 | 62.4% | 29% | 6% | 1.7% | 0.95% |
| Jan 2026 | 62.4% | 29% | 5.3% | 2% | 1.2% |
| Feb 2026 | 65.4% | 26.9% | 4.6% | 2% | 1.2% |
| Mar 2026 | 62.7% | 28.6% | 5.3% | 2.2% | 1.1% |
| Apr 2026 | 65.7% | 26.8% | 4.1% | 2.3% | 1.1% |
| May 2026 | 64.4% | 27.7% | 4.3% | 2.3% | 1.3% |
| Jun 2026 | 66.6% | 25.9% | 4.1% | 2.1% | 1.2% |
| Jul 2026 | 68% | 24.9% | 4.1% | 1.6% | 1.3% |
| Aug 2026 | 64.9% | 27.2% | 4.4% | 2.2% | 1.4% |
| Sep 2026 | — | — | — | — | — |
How has the Waters Co and Zip Water comparison changed over the last 12 months?
3 findings
- Waters Co was ahead of Zip Water in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Waters Co’s estimated Share of Search among water filter brands in New Zealand moved from 5.7% to 4.4%, and its estimated monthly branded searches moved from 610 to 510.
- Across the 11 months ending August 2026, Zip Water’s estimated Share of Search among water filter brands in New Zealand moved from 1.1% to 1.4%, and its estimated monthly branded searches moved from 120 to 160.
How did search popularity change for New Zealand water filter brands in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Waters Co’s and Zip Water’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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