Brandwave

Precinct Flex vs The Workshop:Which is more popular in New Zealand?

In October 2026, Precinct Flex had more branded searches than The Workshop among coworking spaces in New Zealand. Precinct Flex had about 720 branded searches, while The Workshop had 50. Precinct Flex made up 33.6% of all coworking space searches we track, and The Workshop accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about coworking spaces, The Workshop appeared in three of the four answers and Precinct Flex in two. The Workshop was mentioned before Precinct Flex in two out of three answers.

Among coworking spaces in New Zealand in October 2026

Who do people search for more?

Precinct Flex, about 14 searches for every 1 for The Workshop

Precinct Flex 720 searchesThe Workshop 50 searches

Who does AI mention more?

The Workshop, mentioned in 3 of 4 answers, Precinct Flex in 2

The Workshop in 3 of 4Precinct Flex in 2 of 4

Who does AI recommend more?

The Workshop, named ahead of Precinct Flex in 2 of 3 answers

The Workshop first in 2Precinct Flex first in 1

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Top coworking spaces in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, The Workshop was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Precinct Flex was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. The Workshop was listed before Precinct Flex in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GridAKL1st
  2. The Workshop2nd
  3. Precinct Flex3rd
  4. B:HIVE4th
  5. Regus–
  6. BizDojo–
  7. Generator–
  8. Spaces–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Workshop3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Precinct Flex2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • GridAKL2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • B:HIVE2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Spaces1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Regus0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BizDojo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Generator0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about coworking spaces

4 answers

  • Asked ChatGPT

    “Which coworking space should I join in New Zealand?”

    1. 1GridAKL
    2. 2The Workshop

  • Asked ChatGPT

    “What are the best coworking spaces in New Zealand?”

    1. 1GridAKL
    2. 2The Workshop
    3. 3Precinct Flex
    4. 4B:HIVE

  • Asked ChatGPT

    “What's the best coworking space in New Zealand for a flexible office?”

    1. 1Precinct Flex
    2. 2The Workshop
    3. 3B:HIVE

  • Searched Google, AI Overview

    “best coworking space”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “flexible office space”

    1. 1Spaces

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Precinct Flex or The Workshop more popular in search?

This chart shows how often people search Google for Precinct Flex and The Workshop by name. Each line represents a brand's share of searches for all eight coworking spaces we track, month by month, from searches in New Zealand.

Precinct Flex and The Workshop among coworking spaces in New Zealand, by month

Share of searches by month for Precinct Flex, The Workshop. The figures are in the table below the chart.

View monthly share of searches table
MonthRegusPrecinct FlexGridAKLB:HIVEBizDojoThe WorkshopGeneratorSpaces
Nov 202540.2%26.3%9.4%14.7%6.3%2.2%0.45%0.45%
Dec 202544.9%23.5%6.6%14%8.1%1.5%0.74%0.74%
Jan 202643.6%18.6%12.2%12.2%8.1%4.1%0.58%0.58%
Feb 202641.6%22.4%12.1%12.1%6.5%4.2%0.47%0.47%
Mar 202637.2%19.8%16.1%15.3%8.7%2.1%0.41%0.41%
Apr 202638.2%20.4%16.8%11%8.9%3.7%0.52%0.52%
May 202634.9%23%15.3%14.8%6.7%4.3%0.48%0.48%
Jun 202636.1%23.4%15.6%12.7%6.8%4.4%0.49%0.49%
Jul 202637.8%24.5%16.3%9.7%7.1%3.6%0.51%0.51%
Aug 202636.8%23.5%19.1%11.8%5.4%2.5%0.49%0.49%
Sep 202638.1%30.4%13.4%10.8%3.6%2.6%0.52%0.52%
Oct 202634.6%33.6%15%10.3%3.3%2.3%0.47%0.47%

How has branded search for Precinct Flex and The Workshop changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand coworking spaces in October 2026?

1 change

  1. In October 2026, Precinct Flex gained share of searches among coworking spaces in New Zealand, from 30.4% to 33.6%.

How are Precinct Flex’s and The Workshop’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Precinct Flex’s and The Workshop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Precinct Flex

1 branded search term

  • precinct flex

The Workshop

1 branded search term

  • the workshop ponsonby

How the Brand Demand Index is measured

Other head-to-heads among coworking spaces

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