Brandwave

Precinct Flex vs Regus:Which is more popular in New Zealand?

In October 2026, Regus had more branded searches than Precinct Flex among coworking spaces in New Zealand. Regus had about 740 branded searches, while Precinct Flex had 720. Regus made up 34.6% of all coworking space searches we track, and Precinct Flex accounted for 33.6%. When we asked ChatGPT and Google AI Overviews about coworking spaces, Precinct Flex appeared in two of the four answers and Regus in none.

Among coworking spaces in New Zealand in October 2026

Who do people search for more?

Regus and Precinct Flex are searched for about as often as each other.

Regus 740 searchesPrecinct Flex 720 searches

Who does AI mention more?

Precinct Flex, mentioned in 2 of 4 answers, Regus in 0

Precinct Flex in 2 of 4Regus in 0 of 4

Who does AI recommend more?

Precinct Flex, the only one of the two named

Precinct Flex first in 2Regus never named

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Top coworking spaces in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Precinct Flex was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Regus did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GridAKL1st
  2. The Workshop2nd
  3. Precinct Flex3rd
  4. B:HIVE4th
  5. Regus–
  6. BizDojo–
  7. Generator–
  8. Spaces–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Workshop3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Precinct Flex2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • GridAKL2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • B:HIVE2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Spaces1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Regus0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BizDojo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Generator0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about coworking spaces

4 answers

  • Asked ChatGPT

    “Which coworking space should I join in New Zealand?”

    1. 1GridAKL
    2. 2The Workshop

  • Asked ChatGPT

    “What are the best coworking spaces in New Zealand?”

    1. 1GridAKL
    2. 2The Workshop
    3. 3Precinct Flex
    4. 4B:HIVE

  • Asked ChatGPT

    “What's the best coworking space in New Zealand for a flexible office?”

    1. 1Precinct Flex
    2. 2The Workshop
    3. 3B:HIVE

  • Searched Google, AI Overview

    “best coworking space”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “flexible office space”

    1. 1Spaces

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Precinct Flex or Regus more popular in search?

This chart shows how often people search Google for Precinct Flex and Regus by name. Each line represents a brand's share of searches for all eight coworking spaces we track, month by month, from searches in New Zealand.

Precinct Flex and Regus among coworking spaces in New Zealand, by month

Share of searches by month for Regus, Precinct Flex. The figures are in the table below the chart.

View monthly share of searches table
MonthRegusPrecinct FlexGridAKLB:HIVEBizDojoThe WorkshopGeneratorSpaces
Nov 202540.2%26.3%9.4%14.7%6.3%2.2%0.45%0.45%
Dec 202544.9%23.5%6.6%14%8.1%1.5%0.74%0.74%
Jan 202643.6%18.6%12.2%12.2%8.1%4.1%0.58%0.58%
Feb 202641.6%22.4%12.1%12.1%6.5%4.2%0.47%0.47%
Mar 202637.2%19.8%16.1%15.3%8.7%2.1%0.41%0.41%
Apr 202638.2%20.4%16.8%11%8.9%3.7%0.52%0.52%
May 202634.9%23%15.3%14.8%6.7%4.3%0.48%0.48%
Jun 202636.1%23.4%15.6%12.7%6.8%4.4%0.49%0.49%
Jul 202637.8%24.5%16.3%9.7%7.1%3.6%0.51%0.51%
Aug 202636.8%23.5%19.1%11.8%5.4%2.5%0.49%0.49%
Sep 202638.1%30.4%13.4%10.8%3.6%2.6%0.52%0.52%
Oct 202634.6%33.6%15%10.3%3.3%2.3%0.47%0.47%

How has branded search for Precinct Flex and Regus changed in New Zealand over the last 12 months?

3 findings
  • Regus was ahead of Precinct Flex in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Precinct Flex’s share of searches among coworking spaces in New Zealand moved from 26.3% to 33.6%, and its estimated monthly branded searches moved from 590 to 720.
  • Across the 12 months ending October 2026, Regus’ share of searches among coworking spaces in New Zealand moved from 40.2% to 34.6%, and its estimated monthly branded searches moved from 900 to 740.

How did search popularity change for New Zealand coworking spaces in October 2026?

2 changes

  1. In October 2026, Precinct Flex gained share of searches among coworking spaces in New Zealand, from 30.4% to 33.6%.

  2. In October 2026, Regus lost share of searches among coworking spaces in New Zealand, from 38.1% to 34.6%.

How are Precinct Flex’s and Regus’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Precinct Flex’s and Regus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Precinct Flex

1 branded search term

  • precinct flex

Regus

2 branded search terms

  • regus
  • regus office space

How the Brand Demand Index is measured

Other head-to-heads among coworking spaces

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