Brandwave

Powerglide Elevators vs TK Elevator:Which is more popular in New Zealand?

In October 2026, Powerglide Elevators had more branded searches than TK Elevator among lifts and elevators in New Zealand. Powerglide Elevators had about 310 branded searches, while TK Elevator had 40. Powerglide Elevators made up 40.3% of all lifts and elevator searches we track, and TK Elevator accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about lifts and elevators, TK Elevator appeared in three of the five answers and Powerglide Elevators in two. TK Elevator was mentioned before Powerglide Elevators in three out of four answers that named either.

Among lifts and elevators in New Zealand in October 2026

Who do people search for more?

Powerglide Elevators, about 8 searches for every 1 for TK Elevator

Powerglide Elevators 310 searchesTK Elevator 40 searches

Who does AI mention more?

TK Elevator, mentioned in 3 of 5 answers, Powerglide Elevators in 2

TK Elevator in 3 of 5Powerglide Elevators in 2 of 5

Who does AI recommend more?

TK Elevator, named ahead of Powerglide Elevators in 3 of 4 answers

TK Elevator first in 3Powerglide Elevators first in 1

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Top lifts and elevators in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, TK Elevator was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Powerglide Elevators was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. TK Elevator was listed before Powerglide Elevators in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vestner1st
  2. KONE2nd
  3. Schindler3rd
  4. Otis4th
  5. Cremer Lifts5th
  6. Powerglide Elevators6th
  7. TK Elevator7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Schindler5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Otis4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KONE4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cremer Lifts3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vestner3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TK Elevator3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Powerglide Elevators2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about lifts and elevators

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Powerglide Elevators or TK Elevator more popular in search?

This chart shows how often people search Google for Powerglide Elevators and TK Elevator by name. Each line represents a brand's share of searches for all seven lifts and elevator brands we track, month by month, from searches in New Zealand.

Powerglide Elevators and TK Elevator among lifts and elevators in New Zealand, by month

Share of searches by month for Powerglide Elevators, TK Elevator. The figures are in the table below the chart.

View monthly share of searches table
MonthPowerglide ElevatorsCremer LiftsOtisKONESchindlerVestnerTK Elevator
Nov 202540.7%17.3%17.3%8.6%2.5%11.1%2.5%
Dec 202529.1%25.5%20%5.5%5.5%12.7%1.8%
Jan 202636.7%26.6%13.9%6.3%3.8%11.4%1.3%
Feb 202631.9%27.7%14.9%7.4%4.3%11.7%2.1%
Mar 202634.1%23.9%12.5%8%5.7%10.2%5.7%
Apr 202633.8%23%12.2%9.5%5.4%12.2%4.1%
May 202635.3%24.7%10.6%8.2%5.9%10.6%4.7%
Jun 202635.4%25.6%8.5%8.5%6.1%11%4.9%
Jul 202640.3%22.1%11.7%6.5%5.2%9.1%5.2%
Aug 202638%21.5%11.4%8.9%6.3%11.4%2.5%
Sep 202639.2%21.5%11.4%8.9%5.1%8.9%5.1%
Oct 202640.3%18.2%14.3%9.1%6.5%6.5%5.2%

How has branded search for Powerglide Elevators and TK Elevator changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand lifts and elevators in October 2026?

2 changes
  1. In October 2026, Powerglide Elevators gained share of searches among lifts and elevators in New Zealand, from 39.2% to 40.3%.

  2. Estimated monthly branded searches for TK Elevator in New Zealand rose 100% over 12 measured months, from 20 to 40 in October 2026.

How are Powerglide Elevators’ and TK Elevator’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Powerglide Elevators’ and TK Elevator’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Powerglide Elevators

2 branded search terms

  • powerglide elevators
  • powerglide lifts

TK Elevator

1 branded search term

  • tk elevator

How the Brand Demand Index is measured

Other head-to-heads among lifts and elevators

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