Brandwave

Porters vs The Remarkables:Which is more popular by branded search in New Zealand?

In August 2026, The Remarkables had more branded searches than Porters among ski areas in New Zealand. The Remarkables was estimated to have 81K branded searches compared to Porters’ 25.7K, and held an 8.3% Share of Search versus Porters’ 2.6%.

Share of Search among ski areas in New Zealand in August 2026Which is more popular in search, Porters or The Remarkables?
Porters2.6%25.7K searches
vs
The Remarkables8.3%81K searches

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Which is more popular in search, Porters or The Remarkables?

Compare the New Zealand ski areas skiers and snowboarders choose between each winter. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Porters and The Remarkables among ski areas in New Zealand, by month

Share of Search by month for The Remarkables, Porters. The figures are in the table below the chart.

View monthly share of search table
MonthMt RuapehuMt HuttCardronaCoronet PeakThe RemarkablesTreble ConeRoundhillPortersMt DobsonMt Cheeseman
Oct 202538.3%19.9%19.3%8.5%8.7%2.5%0.75%0.55%1.1%0.43%
Nov 202537.2%7.9%28.6%13.1%5.9%3.5%1.1%0.63%1.5%0.5%
Dec 202530.4%8.9%31.5%15.1%7.3%3.4%1%0.48%1.4%0.45%
Jan 202630.2%8.9%32.2%15.3%6.7%3.1%1.3%0.49%1.5%0.44%
Feb 202633.4%11.9%29.5%12.7%5.5%3.4%1.1%0.49%1.4%0.54%
Mar 202635.2%12.3%27.6%12%5.9%2.8%1.3%0.56%1.5%0.83%
Apr 202635.6%14.6%25.3%11%5.4%2.9%1.5%0.93%2.2%0.58%
May 202642.8%14%18.4%13.2%4.4%2.1%1.8%1.1%1.6%0.52%
Jun 202627.2%27.1%14.7%18.5%5%2%2%1.2%1.9%0.36%
Jul 202630%22.1%14%13.1%7%3.9%3.4%3.1%2.8%0.6%
Aug 202628.6%18.7%16.2%13.6%8.3%5.9%2.9%2.6%2.5%0.73%
Sep 2026——————————

How has the Porters and The Remarkables comparison changed over the last 12 months?

  • The Remarkables was ahead of Porters in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Porters’ estimated Share of Search among ski areas in New Zealand moved from 0.55% to 2.6%, and its estimated monthly branded searches moved from 1.1K to 25.7K.
  • Across the 11 months ending August 2026, The Remarkables’ estimated Share of Search among ski areas in New Zealand moved from 8.7% to 8.3%, and its estimated monthly branded searches moved from 16.9K to 81K.

How did search popularity change for New Zealand ski areas in August 2026?

  1. In August 2026, The Remarkables gained estimated Share of Search among ski areas in New Zealand, from 7% to 8.3%.

  2. Estimated monthly branded searches for Porters in New Zealand rose 2301.9% over 11 measured months, from 1.1K to 25.7K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Porters’ and The Remarkables’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Porters

3 branded search terms

  • porters ski area
  • porters snow report
  • porters weather

The Remarkables

15 branded search terms

  • bus to the remarkables
  • snow report the remarkables
  • the remarkables
  • the remarkables bus
  • the remarkables mountain
  • the remarkables near me
  • the remarkables ski
  • the remarkables ski area
  • the remarkables ski area photos
  • the remarkables ski bus
  • the remarkables ski field
  • the remarkables snow
  • the remarkables weather
  • theremarkables
  • theremarkables co nz

How the Brand Demand Index is measured

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