Brandwave

Plan*t vs Vegie Delights:Which is more popular?

In September 2026, Vegie Delights had more branded searches than Plan*t among plant-based meat brands in New Zealand. Vegie Delights had about 50 branded searches, while Plan*t had 10. Vegie Delights made up 2.6% of all plant-based meat brand searches we track, and Plan*t accounted for 0.53%. When we asked ChatGPT and Google AI Overviews about plant-based meat brands, Plan*t appeared in four of the five answers and Vegie Delights in three. Plan*t was mentioned before Vegie Delights in every answer that named either.

Among plant-based meat brands in New Zealand in September 2026

Who do people search for more?

Vegie Delights, about 5 searches for every 1 for Plan*t

Vegie Delights 50 searchesPlan*t 10 searches

Who does AI mention more?

Plan*t, mentioned in 4 of 5 answers, Vegie Delights in 3

Plan*t in 4 of 5Vegie Delights in 3 of 5

Who does AI recommend more?

Plan*t, named ahead of Vegie Delights in 4 of 4 answers

Plan*t first in 4Vegie Delights never first

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Top plant-based meat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Plan*t was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Vegie Delights was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Plan*t was listed before Vegie Delights in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Plan*t1st
  2. Harmless Food Co2nd
  3. Vegie Delights3rd
  4. Sunfed4th
  5. Tonzu5th
  6. Bean Supreme6th
  7. Quorn7th
  8. Impossible Foods8th
  9. Beyond Meat9th
  10. v2food–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sunfed5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bean Supreme4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Plan*t4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Harmless Food Co3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vegie Delights3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Impossible Foods2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Quorn2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tonzu2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Beyond Meat2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • v2food0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about plant-based meat brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Plan*t or Vegie Delights more popular in search?

This chart shows how often people search Google for Plan*t and Vegie Delights by name. Each line represents a brand's share of searches for all ten plant-based meat brands we track, month by month, from searches in New Zealand.

Plan*t and Vegie Delights among plant-based meat brands in New Zealand, by month

Share of searches by month for Vegie Delights, Plan*t. The figures are in the table below the chart.

View monthly share of searches table
MonthImpossible FoodsQuornHarmless Food CoTonzuBeyond MeatSunfedBean SupremeVegie DelightsPlan*tv2food
Oct 202514.9%3.5%2%5.8%65.6%2.9%3.8%0.91%0.36%0.18%
Nov 202524.8%7.2%5%14.4%33.3%6.3%6.3%1.8%0.45%0.45%
Dec 202531%8.6%3.7%13.9%21.9%7%11.2%1.6%0.53%0.53%
Jan 202628.8%10.4%11.7%14.4%18.5%5.4%7.7%2.3%0.45%0.45%
Feb 202626.2%8.6%11.2%13.9%21.9%7%7.5%2.7%0.53%0.53%
Mar 202632.6%10.6%7.8%14.7%18.8%7.8%5%1.8%0.46%0.46%
Apr 202632.3%12.6%8.6%16.2%17.2%6.1%4.5%1.5%0.51%0.51%
May 202633.3%13.6%7.1%16.2%17.7%5.6%3.5%2%0.51%0.51%
Jun 202636.2%11.7%10.7%13.3%15.3%5.6%3.6%2.6%0.51%0.51%
Jul 202630.9%12.9%18%14.6%10.7%5.6%3.9%2.2%0.56%0.56%
Aug 202635.2%10%13.9%13.9%16.1%5.2%2.2%2.2%0.87%0.43%
Sep 202636.5%14.8%13.8%13.8%10.1%4.8%2.6%2.6%0.53%0.53%

How has the Plan*t and Vegie Delights comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand plant-based meat brands in September 2026?

1 change

  1. Estimated monthly branded searches for Plan*t in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Plan*t’s and Vegie Delights’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Plan*t

1 branded search term

  • plan t

Vegie Delights

1 branded search term

  • vegie delights

How the Brand Demand Index is measured

Other head-to-heads among plant-based meat brands

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