Plan*t vs Tonzu:Which is more popular in New Zealand?
In October 2026, Tonzu had more branded searches than Plan*t among plant-based meat brands in New Zealand. Tonzu had about 210 branded searches, while Plan*t had 10. Tonzu made up 8% of all plant-based meat brand searches we track, and Plan*t accounted for 0.38%. When we asked ChatGPT and Google AI Overviews about plant-based meat brands, Plan*t appeared in all five answers and Tonzu in two. Plan*t was mentioned before Tonzu in four out of five answers.
Who do people search for more?
Tonzu, about 21 searches for every 1 for Plan*t
Who does AI mention more?
Plan*t, mentioned in every answer we collected
Who does AI recommend more?
Plan*t, named ahead of Tonzu in 4 of 5 answers
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Top plant-based meat brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Plan*t appeared in all five answers. Tonzu was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Plan*t was listed before Tonzu in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Plan*t1st
Harmless Food Co2nd
Vegie Delights3rd- Sunfed4th
- Tonzu5th
- Bean Supreme6th
Impossible Foods7th
Beyond Meat8th
Quorn9th
v2food–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sunfed5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Plan*t5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bean Supreme4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Harmless Food Co3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Vegie Delights3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Impossible Foods2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Quorn2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tonzu2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Beyond Meat2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- v2food0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about plant-based meat brands
5 answers
Asked ChatGPT
“Which plant-based meat brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best plant-based meat brands in New Zealand?”
Asked ChatGPT
“What's the best plant-based meat brand in New Zealand for meatless meals?”
Searched Google, AI Overview
“vegan meat nz”
Searched Google, AI Overview
“meat alternatives nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Plan*t or Tonzu more popular in search?
This chart shows how often people search Google for Plan*t and Tonzu by name. Each line represents a brand's share of searches for all ten plant-based meat brands we track, month by month, from searches in New Zealand.
Share of searches by month for Tonzu, Plan*t. The figures are in the table below the chart.
View monthly share of searches table
| Month | Impossible Foods | Quorn | Harmless Food Co | Tonzu | Beyond Meat | Sunfed | Vegie Delights | Bean Supreme | Plan*t | v2food |
|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 24.8% | 7.2% | 5% | 14.4% | 33.3% | 6.3% | 1.8% | 6.3% | 0.45% | 0.45% |
| Dec 2025 | 31% | 8.6% | 3.7% | 13.9% | 21.9% | 7% | 1.6% | 11.2% | 0.53% | 0.53% |
| Jan 2026 | 28.8% | 10.4% | 11.7% | 14.4% | 18.5% | 5.4% | 2.3% | 7.7% | 0.45% | 0.45% |
| Feb 2026 | 26.2% | 8.6% | 11.2% | 13.9% | 21.9% | 7% | 2.7% | 7.5% | 0.53% | 0.53% |
| Mar 2026 | 32.6% | 10.6% | 7.8% | 14.7% | 18.8% | 7.8% | 1.8% | 5% | 0.46% | 0.46% |
| Apr 2026 | 32.3% | 12.6% | 8.6% | 16.2% | 17.2% | 6.1% | 1.5% | 4.5% | 0.51% | 0.51% |
| May 2026 | 33.3% | 13.6% | 7.1% | 16.2% | 17.7% | 5.6% | 2% | 3.5% | 0.51% | 0.51% |
| Jun 2026 | 36.2% | 11.7% | 10.7% | 13.3% | 15.3% | 5.6% | 2.6% | 3.6% | 0.51% | 0.51% |
| Jul 2026 | 30.9% | 12.9% | 18% | 14.6% | 10.7% | 5.6% | 2.2% | 3.9% | 0.56% | 0.56% |
| Aug 2026 | 35.2% | 10% | 13.9% | 13.9% | 16.1% | 5.2% | 2.2% | 2.2% | 0.87% | 0.43% |
| Sep 2026 | 36.5% | 14.8% | 13.8% | 13.8% | 10.1% | 4.8% | 2.6% | 2.6% | 0.53% | 0.53% |
| Oct 2026 | 56.7% | 10.6% | 8% | 8% | 7.2% | 4.2% | 2.7% | 1.9% | 0.38% | 0.38% |
How has branded search for Plan*t and Tonzu changed in New Zealand over the last 12 months?
3 findings
- Tonzu was ahead of Plan*t in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Plan*t’s share of searches among plant-based meat brands in New Zealand moved from 0.45% to 0.38%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending October 2026, Tonzu’s share of searches among plant-based meat brands in New Zealand moved from 14.4% to 8%, and its estimated monthly branded searches moved from 320 to 210.
How did search popularity change for New Zealand plant-based meat brands in October 2026?
1 change
In October 2026, Tonzu lost share of searches among plant-based meat brands in New Zealand, from 13.8% to 8%.
How are Plan*t’s and Tonzu’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Plan*t’s and Tonzu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among plant-based meat brands
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