Plan*t vs Sunfed:Which is more popular?
In September 2026, Sunfed had more branded searches than Plan*t among plant-based meat brands in New Zealand. Sunfed had about 90 branded searches, while Plan*t had 10. Sunfed made up 4.8% of all plant-based meat brand searches we track, and Plan*t accounted for 0.53%. When we asked ChatGPT and Google AI Overviews about plant-based meat brands, Sunfed appeared in all five answers and Plan*t in four. Plan*t was mentioned before Sunfed in four out of five answers.
Who do people search for more?
Sunfed, about 9 searches for every 1 for Plan*t
Who does AI mention more?
Sunfed, mentioned in every answer we collected
Who does AI recommend more?
Plan*t, named ahead of Sunfed in 4 of 5 answers
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Top plant-based meat brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sunfed appeared in all five answers. Plan*t was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Plan*t was listed before Sunfed in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Plan*t1st
- Harmless Food Co2nd
- Vegie Delights3rd
- Sunfed4th
- Tonzu5th
- Bean Supreme6th
Quorn7th
Impossible Foods8th
Beyond Meat9th
v2food–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sunfed5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bean Supreme4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Plan*t4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Harmless Food Co3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Vegie Delights3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Impossible Foods2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Quorn2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tonzu2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Beyond Meat2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- v2food0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about plant-based meat brands
5 answers
Asked ChatGPT
“Which plant-based meat brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best plant-based meat brands in New Zealand?”
Asked ChatGPT
“What's the best plant-based meat brand in New Zealand for meatless meals?”
Searched Google, AI Overview
“vegan meat nz”
Searched Google, AI Overview
“meat alternatives nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Plan*t or Sunfed more popular in search?
This chart shows how often people search Google for Plan*t and Sunfed by name. Each line represents a brand's share of searches for all ten plant-based meat brands we track, month by month, from searches in New Zealand.
Share of searches by month for Sunfed, Plan*t. The figures are in the table below the chart.
View monthly share of searches table
| Month | Impossible Foods | Quorn | Harmless Food Co | Tonzu | Beyond Meat | Sunfed | Bean Supreme | Vegie Delights | Plan*t | v2food |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 14.9% | 3.5% | 2% | 5.8% | 65.6% | 2.9% | 3.8% | 0.91% | 0.36% | 0.18% |
| Nov 2025 | 24.8% | 7.2% | 5% | 14.4% | 33.3% | 6.3% | 6.3% | 1.8% | 0.45% | 0.45% |
| Dec 2025 | 31% | 8.6% | 3.7% | 13.9% | 21.9% | 7% | 11.2% | 1.6% | 0.53% | 0.53% |
| Jan 2026 | 28.8% | 10.4% | 11.7% | 14.4% | 18.5% | 5.4% | 7.7% | 2.3% | 0.45% | 0.45% |
| Feb 2026 | 26.2% | 8.6% | 11.2% | 13.9% | 21.9% | 7% | 7.5% | 2.7% | 0.53% | 0.53% |
| Mar 2026 | 32.6% | 10.6% | 7.8% | 14.7% | 18.8% | 7.8% | 5% | 1.8% | 0.46% | 0.46% |
| Apr 2026 | 32.3% | 12.6% | 8.6% | 16.2% | 17.2% | 6.1% | 4.5% | 1.5% | 0.51% | 0.51% |
| May 2026 | 33.3% | 13.6% | 7.1% | 16.2% | 17.7% | 5.6% | 3.5% | 2% | 0.51% | 0.51% |
| Jun 2026 | 36.2% | 11.7% | 10.7% | 13.3% | 15.3% | 5.6% | 3.6% | 2.6% | 0.51% | 0.51% |
| Jul 2026 | 30.9% | 12.9% | 18% | 14.6% | 10.7% | 5.6% | 3.9% | 2.2% | 0.56% | 0.56% |
| Aug 2026 | 35.2% | 10% | 13.9% | 13.9% | 16.1% | 5.2% | 2.2% | 2.2% | 0.87% | 0.43% |
| Sep 2026 | 36.5% | 14.8% | 13.8% | 13.8% | 10.1% | 4.8% | 2.6% | 2.6% | 0.53% | 0.53% |
How has the Plan*t and Sunfed comparison changed over the last 12 months?
3 findings
- Sunfed was ahead of Plan*t in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Plan*t’s share of searches among plant-based meat brands in New Zealand moved from 0.36% to 0.53%, and its estimated monthly branded searches moved from 20 to 10.
- Across the 12 months ending September 2026, Sunfed’s share of searches among plant-based meat brands in New Zealand moved from 2.9% to 4.8%, and its estimated monthly branded searches moved from 160 to 90.
How did search popularity change for New Zealand plant-based meat brands in September 2026?
2 changes
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Plan*t’s and Sunfed’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among plant-based meat brands
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