Pixieset vs SmugMug:Which is more popular in New Zealand?
In October 2026, Pixieset had more branded searches than SmugMug among photographer client gallery platforms in New Zealand. Pixieset had about 2,900 branded searches, while SmugMug had 320. Pixieset made up 64.7% of all photographer client gallery platform searches we track, and SmugMug accounted for 7.1%. When we asked ChatGPT and Google AI Overviews about photographer client gallery platforms, Pixieset appeared in four of the five answers and SmugMug in none.
Who do people search for more?
Pixieset, about 9 searches for every 1 for SmugMug
Who does AI mention more?
Pixieset, mentioned in 4 of 5 answers, SmugMug in 0
Who does AI recommend more?
Pixieset, the only one of the two named
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Top photographer client gallery platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Pixieset was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. SmugMug did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
ShootProof5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
CloudSpot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Pixieset4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pic-Time4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Zenfolio1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SmugMug0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pass0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about photographer client gallery platforms
5 answers
Asked ChatGPT
“Which photographer client gallery platform should I use in New Zealand?”
Asked ChatGPT
“What are the best photographer client gallery platforms in New Zealand?”
Asked ChatGPT
“What's the best photographer client gallery platform in New Zealand for delivering photos to clients?”
Searched Google, AI Overview
“client proofing software”
Searched Google, AI Overview
“photo delivery platform”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Pixieset or SmugMug more popular in search?
This chart shows how often people search Google for Pixieset and SmugMug by name. Each line represents a brand's share of searches for all seven photographer client gallery platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Pixieset, SmugMug. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pixieset | Pic-Time | SmugMug | ShootProof | Zenfolio | CloudSpot | Pass |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 64.9% | 23.8% | 5.8% | 3.8% | 0.9% | 0.54% | 0.36% |
| Dec 2025 | 64% | 22.3% | 7.1% | 4.6% | 0.88% | 0.66% | 0.44% |
| Jan 2026 | 60.2% | 25.3% | 8% | 4.3% | 1.3% | 0.5% | 0.5% |
| Feb 2026 | 60.8% | 27.5% | 6.7% | 3.6% | 0.84% | 0.21% | 0.42% |
| Mar 2026 | 64.4% | 23.4% | 7% | 3.8% | 0.72% | 0.36% | 0.36% |
| Apr 2026 | 60.5% | 27.6% | 6.7% | 3.5% | 0.84% | 0.63% | 0.21% |
| May 2026 | 59.8% | 27% | 8% | 3.5% | 0.41% | 0.62% | 0.62% |
| Jun 2026 | 59.5% | 26.9% | 9.9% | 2.3% | 0.62% | 0.41% | 0.41% |
| Jul 2026 | 65.9% | 23% | 7.3% | 2.5% | 0.68% | 0.23% | 0.45% |
| Aug 2026 | 63.7% | 22.2% | 8.6% | 3.7% | 0.66% | 0.44% | 0.66% |
| Sep 2026 | 65.8% | 23.1% | 7.3% | 2.5% | 0.68% | 0.45% | 0.23% |
| Oct 2026 | 64.7% | 23.4% | 7.1% | 3.1% | 0.89% | 0.45% | 0.22% |
How has branded search for Pixieset and SmugMug changed in New Zealand over the last 12 months?
3 findings
- Pixieset was ahead of SmugMug in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Pixieset’s share of searches among photographer client gallery platforms in New Zealand moved from 64.9% to 64.7%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
- Across the 12 months ending October 2026, SmugMug’s share of searches among photographer client gallery platforms in New Zealand moved from 5.8% to 7.1%, and its estimated monthly branded searches held steady at 320.
How did search popularity change for New Zealand photographer client gallery platforms in October 2026?
1 change
In October 2026, Pixieset lost share of searches among photographer client gallery platforms in New Zealand, from 65.8% to 64.7%.
How are Pixieset’s and SmugMug’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Pixieset’s and SmugMug’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among photographer client gallery platforms
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