Photographer client gallery platforms in New Zealand:Which are most popular?
In October 2026, Pixieset was the most searched photographer client gallery platform in New Zealand, accounting for 64.7% of all searches among the seven platforms tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, ShootProof and CloudSpot showed up in every answer. Pixieset was recommended most often, coming first in three out of five responses.
PixiesetShare of searches 64.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Pic-TimeShare of searches 23.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
SmugMugShare of searches 7.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
ShootProofShare of searches 3.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
ZenfolioShare of searches 0.89%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
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Top photographer client gallery platforms in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, ShootProof and CloudSpot appeared every time. Pixieset was recommended most often, coming first in three out of five answers. Pic-Time was second, and ShootProof was third. SmugMug, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
ShootProof5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
CloudSpot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Pixieset4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pic-Time4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Zenfolio1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SmugMug0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pass0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about photographer client gallery platforms
5 answers
Asked ChatGPT
“Which photographer client gallery platform should I use in New Zealand?”
Asked ChatGPT
“What are the best photographer client gallery platforms in New Zealand?”
Asked ChatGPT
“What's the best photographer client gallery platform in New Zealand for delivering photos to clients?”
Searched Google, AI Overview
“client proofing software”
Searched Google, AI Overview
“photo delivery platform”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which photographer client gallery platforms do people search for most?
This chart shows how often people search Google for each photographer client gallery platform by name. Each line represents a brand's share of searches for all seven photographer client gallery platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Pixieset, Pic-Time, SmugMug, ShootProof. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pixieset | Pic-Time | SmugMug | ShootProof | Zenfolio | CloudSpot | Pass |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 64.9% | 23.8% | 5.8% | 3.8% | 0.9% | 0.54% | 0.36% |
| Dec 2025 | 64% | 22.3% | 7.1% | 4.6% | 0.88% | 0.66% | 0.44% |
| Jan 2026 | 60.2% | 25.3% | 8% | 4.3% | 1.3% | 0.5% | 0.5% |
| Feb 2026 | 60.8% | 27.5% | 6.7% | 3.6% | 0.84% | 0.21% | 0.42% |
| Mar 2026 | 64.4% | 23.4% | 7% | 3.8% | 0.72% | 0.36% | 0.36% |
| Apr 2026 | 60.5% | 27.6% | 6.7% | 3.5% | 0.84% | 0.63% | 0.21% |
| May 2026 | 59.8% | 27% | 8% | 3.5% | 0.41% | 0.62% | 0.62% |
| Jun 2026 | 59.5% | 26.9% | 9.9% | 2.3% | 0.62% | 0.41% | 0.41% |
| Jul 2026 | 65.9% | 23% | 7.3% | 2.5% | 0.68% | 0.23% | 0.45% |
| Aug 2026 | 63.7% | 22.2% | 8.6% | 3.7% | 0.66% | 0.44% | 0.66% |
| Sep 2026 | 65.8% | 23.1% | 7.3% | 2.5% | 0.68% | 0.45% | 0.23% |
| Oct 2026 | 64.7% | 23.4% | 7.1% | 3.1% | 0.89% | 0.45% | 0.22% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.7% | 2.9K | 0% | -1 points | |
| 2, held 2nd | 23.4% | 1.1K | +2.9% | +0.3 points | |
| 3, held 3rd | 7.1% | 320 | 0% | -0.1 points | |
| 4, held 4th | 3.1% | 140 | +27.3% | +0.6 points | |
| 5, held 5th | 0.89% | 40 | +33.3% | +0.2 points | |
| 6, held 6th | 0.45% | 20 | 0% | 0 points | |
| 7, held 7th | 0.22% | 10 | 0% | 0 points |
1.
Pixieset64.7%
Held 1st. 2.9K estimated branded searches, 0% vs prior month. Share -1 points.
2.
Pic-Time23.4%
Held 2nd. 1.1K estimated branded searches, +2.9% vs prior month. Share +0.3 points.
3.
SmugMug7.1%
Held 3rd. 320 estimated branded searches, 0% vs prior month. Share -0.1 points.
3.1%
Held 4th. 140 estimated branded searches, +27.3% vs prior month. Share +0.6 points.
5.
Zenfolio0.89%
Held 5th. 40 estimated branded searches, +33.3% vs prior month. Share +0.2 points.
0.45%
Held 6th. 20 estimated branded searches, 0% vs prior month. Share 0 points.
7.
Pass0.22%
Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among photographer client gallery platforms in New Zealand?
7 brands
In October 2026, Pixieset was the most searched among photographer client gallery platforms in New Zealand, with an estimated 2.9K branded searches, 64.7% of all searches for the seven tracked by the Brandwave Brand Demand Index. Pic-Time is in 2nd place, 41.3 percentage points behind at 23.4%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| 64.9% → 64.7% | 65.9%Jul 2026 | 59.5%Jun 2026 | 1st | |
| 23.8% → 23.4% | 27.6%Apr 2026 | 22.2%Aug 2026 | 2nd | |
| 5.8% → 7.1% | 9.9%Jun 2026 | 5.8%Nov 2025 | 3rd | |
| 3.8% → 3.1% | 4.6%Dec 2025 | 2.3%Jun 2026 | 4th | |
| 0.9% → 0.89% | 1.3%Jan 2026 | 0.41%May 2026 | 5th | |
| 0.54% → 0.45% | 0.66%Dec 2025 | 0.21%Feb 2026 | 6th | |
| 0.36% → 0.22% | 0.66%Aug 2026 | 0.21%Apr 2026 | 7th |
Each finding as a sentence
- Across the 12 months ending October 2026, SmugMug’s share of searches among photographer client gallery platforms in New Zealand increased from 5.8% to 7.1%.
- Across the 12 months ending October 2026, ShootProof’s share of searches among photographer client gallery platforms in New Zealand decreased from 3.8% to 3.1%.
- Across the 12 months ending October 2026, Pixieset’s share of searches among photographer client gallery platforms in New Zealand peaked at 65.9% in July 2026 and was lowest at 59.5% in June 2026.
- Across the 12 months ending October 2026, Pic-Time’s share of searches among photographer client gallery platforms in New Zealand peaked at 27.6% in April 2026 and was lowest at 22.2% in August 2026.
- Across the 12 months ending October 2026, SmugMug’s share of searches among photographer client gallery platforms in New Zealand peaked at 9.9% in June 2026 and was lowest at 5.8% in November 2025.
- Across the 12 months ending October 2026, ShootProof’s share of searches among photographer client gallery platforms in New Zealand peaked at 4.6% in December 2025 and was lowest at 2.3% in June 2026.
- Across the 12 months ending October 2026, Pixieset, Pic-Time, Zenfolio, CloudSpot and Pass held steady: their share of searches among photographer client gallery platforms in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand photographer client gallery platforms in October 2026?
6 changes

In October 2026, ShootProof gained share of searches among photographer client gallery platforms in New Zealand, from 2.5% to 3.1%.

In October 2026, Pixieset lost share of searches among photographer client gallery platforms in New Zealand, from 65.8% to 64.7%.

Estimated monthly branded searches for Pass in New Zealand fell 50% over 12 measured months, from 20 to 10 in October 2026.

Estimated monthly branded searches for CloudSpot in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in October 2026.

Estimated monthly branded searches for Pic-Time in New Zealand fell 20.5% over 12 measured months, from 1.3K to 1.1K in October 2026.

Estimated monthly branded searches for Zenfolio in New Zealand fell 20% over 12 measured months, from 50 to 40 in October 2026.
How are branded searches counted for photographer client gallery platforms?
8 search terms
Each brand's share of searches among photographer client gallery platforms comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Compare popularity between leading brands

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