Brandwave

How popular isPixieset?

In October 2026, people searched for Pixieset by name about 2,900 times in New Zealand, a 19.4% decrease from the previous year. These searches made up 64.7% of all New Zealand photographer client gallery platform searches, placing Pixieset first out of seven platforms. When we asked both ChatGPT and Google AI Overviews about photographer client gallery platforms, Pixieset appeared in four of the five answers and was the most recommended of the seven.

Search and AI answers in October 2026

Pixieset is the most searched of 7 competitors and the most recommended in the AI answers we collected.

  1. PixiesetShare of searches 64.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. Pic-TimeShare of searches 23.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. SmugMugShare of searches 7.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. ShootProofShare of searches 3.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. ZenfolioShare of searches 0.89%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top photographer client gallery platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pixieset was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Pixieset is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pixieset1st
  2. Pic-Time2nd
  3. ShootProof3rd
  4. CloudSpot4th
  5. Zenfolio5th
  6. SmugMug–
  7. Pass–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ShootProof5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CloudSpot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pixieset4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pic-Time4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zenfolio1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SmugMug0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pass0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about photographer client gallery platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Pixieset compared with other New Zealand photographer client gallery platforms?

Pixieset against photographer client gallery platforms in New Zealand, by month

Share of searches by month for Pixieset, Pic-Time, SmugMug, ShootProof. The figures are in the table below the chart.

View monthly share of searches table
MonthPixiesetPic-TimeSmugMugShootProofZenfolioCloudSpotPass
Nov 202564.9%23.8%5.8%3.8%0.9%0.54%0.36%
Dec 202564%22.3%7.1%4.6%0.88%0.66%0.44%
Jan 202660.2%25.3%8%4.3%1.3%0.5%0.5%
Feb 202660.8%27.5%6.7%3.6%0.84%0.21%0.42%
Mar 202664.4%23.4%7%3.8%0.72%0.36%0.36%
Apr 202660.5%27.6%6.7%3.5%0.84%0.63%0.21%
May 202659.8%27%8%3.5%0.41%0.62%0.62%
Jun 202659.5%26.9%9.9%2.3%0.62%0.41%0.41%
Jul 202665.9%23%7.3%2.5%0.68%0.23%0.45%
Aug 202663.7%22.2%8.6%3.7%0.66%0.44%0.66%
Sep 202665.8%23.1%7.3%2.5%0.68%0.45%0.23%
Oct 202664.7%23.4%7.1%3.1%0.89%0.45%0.22%
  1. 1.Pixieset

    64.7%

    Held 1st. 2.9K estimated branded searches, 0% vs prior month. Share -1 points.

  2. 2.Pic-Time

    23.4%

    Held 2nd. 1.1K estimated branded searches, +2.9% vs prior month. Share +0.3 points.

  3. 3.SmugMug

    7.1%

    Held 3rd. 320 estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. Held 4th. 140 estimated branded searches, +27.3% vs prior month. Share +0.6 points.

  5. 5.Zenfolio

    0.89%

    Held 5th. 40 estimated branded searches, +33.3% vs prior month. Share +0.2 points.

  6. 6.CloudSpot

    0.45%

    Held 6th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Pass

    0.22%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Pixieset and its closest rivals

Every comparison with Pixieset

6 comparisons

How has branded search demand for Pixieset changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Pixieset in New Zealand fell from 3.6K to 2.9K.
  • Across the 12 months ending October 2026, Pixieset’s share of searches among photographer client gallery platforms in New Zealand peaked at 65.9% in July 2026 and was lowest at 59.5% in June 2026.

How did search popularity change for New Zealand photographer client gallery platforms in October 2026?

6 changes
  1. In October 2026, ShootProof gained share of searches among photographer client gallery platforms in New Zealand, from 2.5% to 3.1%.

  2. In October 2026, Pixieset lost share of searches among photographer client gallery platforms in New Zealand, from 65.8% to 64.7%.

  3. Estimated monthly branded searches for Pass in New Zealand fell 50% over 12 measured months, from 20 to 10 in October 2026.

  4. Estimated monthly branded searches for CloudSpot in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in October 2026.

  5. Estimated monthly branded searches for Pic-Time in New Zealand fell 20.5% over 12 measured months, from 1.3K to 1.1K in October 2026.

  6. Estimated monthly branded searches for Zenfolio in New Zealand fell 20% over 12 measured months, from 50 to 40 in October 2026.

How are Pixieset’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Pixieset’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • pixieset

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How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Pixieset your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.