Brandwave

Petmate vs Puchi:Which is more popular?

In September 2026, Petmate had more branded searches than Puchi among pet accessory brands in New Zealand. Petmate had about 80 branded searches, while Puchi had 30. Petmate made up 2.7% of all pet accessory brand searches we track, and Puchi accounted for 1%. When we asked ChatGPT and Google AI Overviews about pet accessory brands, Puchi appeared in two of the five answers and Petmate in none.

Among pet accessory brands in New Zealand in September 2026

Who do people search for more?

Petmate, about 3 searches for every 1 for Puchi

Petmate 80 searchesPuchi 30 searches

Who does AI mention more?

Puchi, mentioned in 2 of 5 answers, Petmate in 0

Puchi in 2 of 5Petmate in 0 of 5

Who does AI recommend more?

Puchi, the only one of the two named

Puchi first in 2Petmate never named

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Top pet accessory brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Puchi was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Petmate did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Puchi1st
  2. 8 Paws2nd
  3. EzyDog3rd
  4. Rogz4th
  5. KONG–
  6. Petmate–
  7. Savic–
  8. Ferplast–
  9. Dogit–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • EzyDog4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Puchi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 8 Paws2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rogz1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KONG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Petmate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Savic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ferplast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dogit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pet accessory brands

5 answers
  • Asked ChatGPT

    “Which pet accessory brand should I buy in New Zealand?”

    1. 1EzyDog
  • Asked ChatGPT

    “What are the best pet accessory brands in New Zealand?”

    1. 1Puchi
    2. 28 Paws
    3. 3EzyDog
    4. 4Rogz
  • Asked ChatGPT

    “What's the best pet accessory brand in New Zealand for dogs and cats?”

    1. 1Puchi
    2. 28 Paws
  • Searched Google, AI Overview

    “best pet accessories”

    1. 1EzyDog
  • Searched Google, AI Overview

    “pet collars nz”

    1. 1EzyDog

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Petmate or Puchi more popular in search?

This chart shows how often people search Google for Petmate and Puchi by name. Each line represents a brand's share of searches for all nine pet accessory brands we track, month by month, from searches in New Zealand.

Petmate and Puchi among pet accessory brands in New Zealand, by month

Share of searches by month for Petmate, Puchi. The figures are in the table below the chart.

View monthly share of searches table
MonthEzyDogKONGRogzPetmateSavicFerplastPuchiDogit8 Paws
Oct 202544.1%37.7%6.4%4.4%3.4%1.3%1.7%0.67%0.34%
Nov 202542.6%40.1%5.2%4.5%3.1%2.1%1%0.69%0.69%
Dec 202544.3%37.2%5.8%4.5%1.9%2.6%2.9%0.32%0.32%
Jan 202647.3%34.7%6.7%4.7%1.7%2.3%1.7%0.67%0.33%
Feb 202639.4%38.7%7.1%8.5%1.8%2.5%1.4%0.35%0.35%
Mar 202637.1%40.4%6%9.6%1.7%2.6%1.3%0.66%0.66%
Apr 202638.2%39.7%5.7%9.5%1.6%3.2%1.3%0.63%0.32%
May 202637%39.2%4.7%11%2.2%3.1%1.6%0.63%0.63%
Jun 202638.2%44.1%5.6%5.9%2.4%1.4%1.4%0.69%0.35%
Jul 202640%43%5.5%5.2%2.1%2.1%1.5%0.3%0.3%
Aug 202637.8%38.6%5%12.4%2.4%1.2%2.1%0.29%0.29%
Sep 202642.5%42.5%5.8%2.7%2.7%1.7%1%0.68%0.34%

How has the Petmate and Puchi comparison changed over the last 12 months?

3 findings
  • Petmate was ahead of Puchi in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Petmate’s share of searches among pet accessory brands in New Zealand moved from 4.4% to 2.7%, and its estimated monthly branded searches moved from 130 to 80.
  • Across the 12 months ending September 2026, Puchi’s share of searches among pet accessory brands in New Zealand moved from 1.7% to 1%, and its estimated monthly branded searches moved from 50 to 30.

How did search popularity change for New Zealand pet accessory brands in September 2026?

4 changes
  1. In September 2026, Rogz overtook Petmate to rank 3rd among pet accessory brands in New Zealand, with 5.8% of the searches.

  2. In September 2026, Ferplast overtook Puchi to rank 6th among pet accessory brands in New Zealand, with 1.7% of the searches.

  3. In September 2026, Petmate lost share of searches among pet accessory brands in New Zealand, from 12.4% to 2.7%.

  4. In September 2026, Puchi lost share of searches among pet accessory brands in New Zealand, from 2.1% to 1%.

How are branded searches counted?

27 search terms

Brandwave collects information about searches that people make online using Petmate’s and Puchi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Petmate

26 branded search terms

  • petmate
  • petmate barnhome
  • petmate cage
  • petmate carrier
  • petmate cat carrier
  • petmate charcoal filters
  • petmate compass kennel
  • petmate crate
  • petmate dog carrier
  • petmate dog crate
  • petmate dog house
  • petmate dog kennel
  • petmate giant kennel
  • petmate igloo
  • petmate kennel
  • petmate kennel cab
  • petmate litter
  • petmate litter dome
  • petmate litter pan
  • petmate pet carrier
  • petmate pet porter
  • petmate pet taxi
  • petmate replendish
  • petmate sky kennel
  • petmate vari kennel
  • petmate water fountain

Puchi

1 branded search term

  • puchi

How the Brand Demand Index is measured

Other head-to-heads among pet accessory brands

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