Brandwave

PaySauce vs Thankyou Payroll:Which is more popular by branded search in New Zealand?

In August 2026, PaySauce and Thankyou Payroll were level on Share of Search among payroll and rostering software in New Zealand, with an estimated 4.6K versus 4.5K branded searches, at 6.4% and 6.2% estimated Share of Search.

Share of Search among payroll and rostering software in New Zealand in August 2026Which is more popular in search, PaySauce or Thankyou Payroll?
PaySauce6.4%4.6K searches
vs
Thankyou Payroll6.2%4.5K searches

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Which is more popular in search, PaySauce or Thankyou Payroll?

Compare payroll, timesheet, and rostering software used by New Zealand employers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

PaySauce and Thankyou Payroll among payroll and rostering software in New Zealand, by month

Share of Search by month for PaySauce, Thankyou Payroll. The figures are in the table below the chart.

View monthly share of search table
MonthPayHeroiPayrollEmployment HeroSmartlyPaySauceThankyou PayrollIMS PayrollAce PayrollDeputyTanda
Oct 202534.7%33.1%13.2%6%5.9%5.7%0.37%0.48%0.57%0.11%
Nov 202534%32.3%13%7.1%5.7%6.7%0.45%0.4%0.37%0.12%
Dec 202530.5%35.7%11.7%7.3%6.3%7.4%0.4%0.35%0.29%0.08%
Jan 202633.3%33%13%7.1%5.7%6.5%0.42%0.39%0.47%0.09%
Feb 202633%31.7%12.9%7.8%6.8%6.5%0.43%0.38%0.48%0.13%
Mar 202630.6%33.3%13.5%7.9%5.9%6.9%0.57%0.55%0.65%0.15%
Apr 202633%32%12.6%7.5%5.5%7.8%0.52%0.42%0.44%0.16%
May 202632.7%30.6%15.1%7.4%6.5%6.3%0.39%0.35%0.41%0.2%
Jun 202630.1%33.6%13.5%7.6%7.2%6.9%0.3%0.26%0.39%0.14%
Jul 202632.6%30.5%15%6.7%6.5%7.6%0.34%0.29%0.31%0.14%
Aug 202633.8%30.4%15.2%6.8%6.4%6.2%0.42%0.36%0.31%0.21%
Sep 2026——————————

How has the PaySauce and Thankyou Payroll comparison changed over the last 12 months?

  • The lead changed hands 6 times in the 11 months ending August 2026: Thankyou Payroll took it in November 2025, PaySauce took it in February 2026, Thankyou Payroll took it in March 2026, PaySauce took it in May 2026, Thankyou Payroll took it in July 2026, PaySauce took it in August 2026.
  • Across the 11 months ending August 2026, PaySauce’s estimated Share of Search among payroll and rostering software in New Zealand moved from 5.9% to 6.4%, and its estimated monthly branded searches moved from 4.7K to 4.6K.
  • Across the 11 months ending August 2026, Thankyou Payroll’s estimated Share of Search among payroll and rostering software in New Zealand moved from 5.7% to 6.2%, and its estimated monthly branded searches moved from 4.6K to 4.5K.

How did search popularity change for New Zealand payroll and rostering software in August 2026?

  1. In August 2026, Thankyou Payroll lost estimated Share of Search among payroll and rostering software in New Zealand, from 7.6% to 6.2%.

  2. In August 2026, PaySauce rose from 6th to 5th among payroll and rostering software in New Zealand.

How each brand is measured

Brandwave collects information about searches that people make online using PaySauce’s and Thankyou Payroll’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

PaySauce

6 branded search terms

  • pay sauce
  • PaySauce
  • paysauce app
  • paysauce nz
  • paysauce payroll
  • paysauce pricing

Thankyou Payroll

4 branded search terms

  • thank you payroll
  • Thankyou Payroll
  • thankyou payroll nz
  • thankyoupayroll

How the Brand Demand Index is measured

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