Brandwave

Paynter's Cider vs Strongbow:Which is more popular?

In September 2026, Strongbow had more branded searches than Paynter's Cider among cider brands in New Zealand. Strongbow had about 430 branded searches, while Paynter's Cider had 30. Strongbow made up 4% of all cider brand searches we track, and Paynter's Cider accounted for 0.28%. When we asked ChatGPT and Google AI Overviews about cider brands, Paynter's Cider appeared in three of the five answers and Strongbow in none.

Among cider brands in New Zealand in September 2026

Who do people search for more?

Strongbow, about 14 searches for every 1 for Paynter's Cider

Strongbow 430 searchesPaynter's Cider 30 searches

Who does AI mention more?

Paynter's Cider, mentioned in 3 of 5 answers, Strongbow in 0

Paynter's Cider in 3 of 5Strongbow in 0 of 5

Who does AI recommend more?

Paynter's Cider, the only one of the two named

Paynter's Cider first in 3Strongbow never named

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Top cider brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Paynter's Cider was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Strongbow did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zeffer1st
  2. Morningcider2nd
  3. Somersby3rd
  4. Paynter's Cider3rd
  5. Monteith's5th
  6. Old Mout5th
  7. Good George7th
  8. Rekorderlig–
  9. Strongbow–
  10. Kopparberg–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zeffer4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Morningcider3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Paynter's Cider3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Good George2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Monteith's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Somersby2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Old Mout2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rekorderlig0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Strongbow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kopparberg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about cider brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Paynter's Cider or Strongbow more popular in search?

This chart shows how often people search Google for Paynter's Cider and Strongbow by name. Each line represents a brand's share of searches for all 12 cider brands we track, month by month, from searches in New Zealand.

Paynter's Cider and Strongbow among cider brands in New Zealand, by month

Share of searches by month for Strongbow, Paynter's Cider. The figures are in the table below the chart.

View monthly share of searches table
MonthGood GeorgeMonteith'sSomersbyZefferRekorderligStrongbowOld MoutMorningciderKopparbergIsaac'sPaynter's CiderBulmers
Oct 202545.1%18.4%13.6%8.6%5.8%1.3%3.3%1.8%1.1%0.42%0.58%0.08%
Nov 202552.9%16%10.9%9%4.9%0.98%1.9%1.7%0.92%0.39%0.33%0.07%
Dec 202543.2%19%13.5%10%6.5%1.1%2.5%2.6%0.53%0.69%0.37%0.05%
Jan 202641.1%24.3%11.6%8.6%6.2%1.4%3%2%1.1%0.46%0.38%0.08%
Feb 202641.9%24.1%12%8.9%5.1%1.2%3%2%0.86%0.38%0.48%0%
Mar 202639%22.7%12%9.8%6.1%1.6%3.2%2.3%2.4%0.44%0.35%0.09%
Apr 202643.1%20.7%12.7%7.3%6.4%1.6%3.6%2.5%1.3%0.39%0.29%0.1%
May 202643.6%24%10.5%6.7%6.8%1.7%3.3%1.7%1.2%0.3%0.3%0%
Jun 202644%20.9%11.8%7.7%7%1.7%3.5%1.7%1.1%0.37%0.24%0%
Jul 202641.8%20.8%12.1%8.1%7.7%2%3.5%2.4%1.2%0.23%0.23%0%
Aug 202643.8%17.5%11.4%11.3%7%1.8%3.9%2.1%0.8%0.2%0.2%0.1%
Sep 202640.7%18%13.6%9.2%7.9%4%3.2%1.6%1%0.37%0.28%0.19%

How has the Paynter's Cider and Strongbow comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand cider brands in September 2026?

2 changes

  1. In September 2026, Strongbow overtook Old Mout and Morningcider to rank 6th among cider brands in New Zealand, with 4% of the searches.

  2. Estimated monthly branded searches for Paynter's Cider in New Zealand fell 57.1% over 12 measured months, from 70 to 30 in September 2026.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Paynter's Cider’s and Strongbow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Paynter's Cider

1 branded search term

  • paynters cider

Strongbow

7 branded search terms

  • cider strongbow
  • strongbow
  • strongbow apple cider
  • strongbow beer
  • strongbow dark fruit
  • strongbow drinks
  • strongbow hard cider

How the Brand Demand Index is measured

Other head-to-heads among cider brands

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