PartnerStack vs Rakuten Advertising:Which is more popular?
In September 2026, PartnerStack had more branded searches than Rakuten Advertising among affiliate networks in New Zealand. PartnerStack had about 70 branded searches, while Rakuten Advertising had 20. PartnerStack made up 9% of all affiliate network searches we track, and Rakuten Advertising accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about affiliate networks, PartnerStack appeared in four of the five answers and Rakuten Advertising in one. PartnerStack was mentioned before Rakuten Advertising in every answer that named either.
Who do people search for more?
PartnerStack, about 4 searches for every 1 for Rakuten Advertising
Who does AI mention more?
PartnerStack, mentioned in 4 of 5 answers, Rakuten Advertising in 1
Who does AI recommend more?
PartnerStack, named ahead of Rakuten Advertising in 4 of 4 answers
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Top affiliate networks in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, PartnerStack was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Rakuten Advertising was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. PartnerStack was listed before Rakuten Advertising in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
impact.com5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Awin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- PartnerStack4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Amazon Associates3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Commission Factory3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rakuten Advertising1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Partnerize0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about affiliate networks
5 answers
Asked ChatGPT
“Which affiliate network should I use in New Zealand?”
Asked ChatGPT
“What are the best affiliate networks in New Zealand?”
Asked ChatGPT
“What's the best affiliate network in New Zealand for online brands?”
Searched Google, AI Overview
“best affiliate network”
Searched Google, AI Overview
“affiliate programme software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is PartnerStack or Rakuten Advertising more popular in search?
This chart shows how often people search Google for PartnerStack and Rakuten Advertising by name. Each line represents a brand's share of searches for all seven affiliate networks we track, month by month, from searches in New Zealand.
Share of searches by month for PartnerStack, Rakuten Advertising. The figures are in the table below the chart.
View monthly share of searches table
| Month | Amazon Associates | Awin | Commission Factory | PartnerStack | Partnerize | impact.com | Rakuten Advertising |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.7% | 14.9% | 9.6% | 7.4% | 2.1% | 2.1% | 2.1% |
| Nov 2025 | 65.7% | 13.1% | 7.1% | 7.1% | 2% | 3% | 2% |
| Dec 2025 | 66.7% | 10.3% | 8% | 8% | 2.3% | 2.3% | 2.3% |
| Jan 2026 | 68.5% | 11.2% | 8.4% | 4.9% | 2.8% | 2.1% | 2.1% |
| Feb 2026 | 65.6% | 13.9% | 5.7% | 7.4% | 4.1% | 1.6% | 1.6% |
| Mar 2026 | 65.5% | 9.7% | 8.8% | 9.7% | 1.8% | 1.8% | 2.7% |
| Apr 2026 | 70.2% | 6.1% | 7.9% | 7.9% | 3.5% | 2.6% | 1.8% |
| May 2026 | 60.4% | 13.5% | 8.3% | 7.3% | 4.2% | 3.1% | 3.1% |
| Jun 2026 | 66.7% | 12.2% | 8.9% | 5.6% | 2.2% | 2.2% | 2.2% |
| Jul 2026 | 65.2% | 10.9% | 7.6% | 7.6% | 3.3% | 3.3% | 2.2% |
| Aug 2026 | 59.6% | 13.8% | 10.6% | 7.4% | 4.3% | 1.1% | 3.2% |
| Sep 2026 | 47.4% | 20.5% | 12.8% | 9% | 5.1% | 2.6% | 2.6% |
How has the PartnerStack and Rakuten Advertising comparison changed over the last 12 months?
3 findings
- PartnerStack was ahead of Rakuten Advertising in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, PartnerStack’s share of searches among affiliate networks in New Zealand moved from 7.4% to 9%, and its estimated monthly branded searches held steady at 70.
- Across the 12 months ending September 2026, Rakuten Advertising’s share of searches among affiliate networks in New Zealand moved from 2.1% to 2.6%, and its estimated monthly branded searches held steady at 20.
How did search popularity change for New Zealand affiliate networks in September 2026?
3 changes
In September 2026, impact.com overtook Rakuten Advertising to rank 6th among affiliate networks in New Zealand, with 2.6% of the searches.
In September 2026, PartnerStack gained share of searches among affiliate networks in New Zealand, from 7.4% to 9%.
In September 2026, Rakuten Advertising lost share of searches among affiliate networks in New Zealand, from 3.2% to 2.6%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using PartnerStack’s and Rakuten Advertising’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
PartnerStack
1 branded search term
- partnerstack
Rakuten Advertising
3 branded search terms
- rakuten advertising
- rakuten advertising affiliate
- rakuten affiliate
Other head-to-heads among affiliate networks
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