Brandwave

Parkside Dental vs Smilehaus Dental:Which is more popular?

In September 2026, Parkside Dental had more branded searches than Smilehaus Dental among hawke’s Bay dental clinics in New Zealand. Parkside Dental had about 320 branded searches, while Smilehaus Dental had 110. Parkside Dental made up 13% of all hawke’s Bay dental clinic searches we track, and Smilehaus Dental accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about hawke’s Bay dental clinics, Smilehaus Dental appeared in all three answers and Parkside Dental in two. Smilehaus Dental was mentioned before Parkside Dental in two out of three answers.

Among hawke’s Bay dental clinics in New Zealand in September 2026

Who do people search for more?

Parkside Dental, about 3 searches for every 1 for Smilehaus Dental

Parkside Dental 320 searchesSmilehaus Dental 110 searches

Who does AI mention more?

Smilehaus Dental, mentioned in every answer we collected

Smilehaus Dental in 3 of 3Parkside Dental in 2 of 3

Who does AI recommend more?

Smilehaus Dental, named ahead of Parkside Dental in 2 of 3 answers

Smilehaus Dental first in 2Parkside Dental first in 1

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Top hawke’s Bay dental clinics in ChatGPT and Google AI Overviews

In three ChatGPT questions, Smilehaus Dental appeared in all three answers. Parkside Dental was mentioned in two out of three: in two of the three ChatGPT answers. Smilehaus Dental was listed before Parkside Dental in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Dentists1st
  2. Dentiq2nd
  3. Smilehaus Dental3rd
  4. David Marriott Dental4th
  5. Parkside Dental5th
  6. Golden Apple Dental6th
  7. Taradale Family Dental–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about hawke’s Bay dental clinics

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Parkside Dental or Smilehaus Dental more popular in search?

This chart shows how often people search Google for Parkside Dental and Smilehaus Dental by name. Each line represents a brand's share of searches for all eight hawke’s Bay dental clinics we track, month by month, from searches in New Zealand.

Parkside Dental and Smilehaus Dental among hawke’s Bay dental clinics in New Zealand, by month

Share of searches by month for Parkside Dental, Smilehaus Dental. The figures are in the table below the chart.

View monthly share of searches table
MonthGolden Apple DentalThe DentistsTaradale Family DentalParkside DentalDentiqSmilehaus DentalDavid Marriott Dental
Oct 202523.8%31.7%11.5%14.1%7.5%4%7.5%
Nov 202522.8%34.6%8.3%12.6%6.7%6.7%8.3%
Dec 202527.7%28.6%10.2%15.5%8.3%4.4%5.3%
Jan 202626.8%23.6%12.8%12.8%10.4%6.8%6.8%
Feb 202630.3%22%14.7%14.7%7.8%6.4%4.1%
Mar 202632.8%23%12.5%15.2%5.5%4.3%6.6%
Apr 202633.5%24.1%10.6%15.9%5.7%5.7%4.5%
May 202639.8%23.2%10.2%10.2%6.7%4.3%5.5%
Jun 202637.6%21.5%9.5%11.7%9.5%5.1%5.1%
Jul 202629.6%28.5%10.3%12.6%6.7%5.5%6.7%
Aug 202635%27.1%9.8%12%6.4%3.4%6.4%
Sep 202630.8%23.9%15.8%13%8.5%4.5%3.6%

How has the Parkside Dental and Smilehaus Dental comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand hawke’s Bay dental clinics in September 2026?

3 changes

  1. In September 2026, Taradale Family Dental overtook Parkside Dental to rank 3rd among hawke’s Bay dental clinics in New Zealand, with 15.8% of the searches.

  2. In September 2026, Smilehaus Dental overtook David Marriott Dental to rank 6th among hawke’s Bay dental clinics in New Zealand, with 4.5% of the searches.

  3. In September 2026, Parkside Dental gained share of searches among hawke’s Bay dental clinics in New Zealand, from 12% to 13%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Parkside Dental’s and Smilehaus Dental’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Parkside Dental

1 branded search term

  • parkside dental

Smilehaus Dental

1 branded search term

  • smilehaus

How the Brand Demand Index is measured

Other head-to-heads among hawke’s Bay dental clinics

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