Paris Georgia vs RUBY:Which is more popular?
In September 2026, Paris Georgia had more branded searches than RUBY among womenswear labels in New Zealand. Paris Georgia had about 1,600 branded searches, while RUBY had 1,200. Paris Georgia made up 1.1% of all womenswear label searches we track, and RUBY accounted for 0.8%. When we asked ChatGPT and Google AI Overviews about womenswear labels, RUBY appeared in three of the five answers and Paris Georgia in two. Paris Georgia and RUBY were each mentioned first in two of the four answers that named either.
Who do people search for more?
Paris Georgia, about 33% more searches than RUBY
Who does AI mention more?
RUBY, mentioned in 3 of 5 answers, Paris Georgia in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top womenswear labels in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, RUBY was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Paris Georgia was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Paris Georgia and RUBY were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Juliette Hogan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Maggie Marilyn3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- RUBY3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Augustine2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Paris Georgia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kowtow2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Forever New1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Shine On0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
YouKnow Clothing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Assembly Label0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about womenswear labels
5 answers
Asked ChatGPT
“Which womenswear label should I shop at in New Zealand?”
Asked ChatGPT
“What are the best womenswear labels in New Zealand?”
Asked ChatGPT
“What's the best womenswear label in New Zealand for dresses and occasionwear?”
Searched Google, AI Overview
“women's dresses nz”
Searched Google, AI Overview
“dress brands nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Paris Georgia or RUBY more popular in search?
This chart shows how often people search Google for Paris Georgia and RUBY by name. Each line represents a brand's share of searches for all 13 womenswear labels we track, month by month, from searches in New Zealand.
Share of searches by month for Paris Georgia, RUBY. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shine On | Forever New | YouKnow Clothing | Assembly Label | Caroline Eve | Annah Stretton | Juliette Hogan | Hyde Boutique | Maggie Marilyn | Augustine | Paris Georgia | RUBY | Kowtow |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.6% | 19.2% | 17.8% | 9.6% | 8.3% | 7% | 4.2% | 5.1% | 2.3% | 1% | 1% | 1.1% | 0.82% |
| Nov 2025 | 20.1% | 17% | 29.2% | 8.5% | 6.1% | 7.4% | 3% | 3.7% | 1.7% | 0.74% | 1.1% | 0.82% | 0.6% |
| Dec 2025 | 22.2% | 18.7% | 21.3% | 11.4% | 6.6% | 6.6% | 3.3% | 4.1% | 2.2% | 0.98% | 0.8% | 1.1% | 0.62% |
| Jan 2026 | 22% | 18.8% | 17.4% | 11.5% | 6.7% | 6.6% | 4.1% | 6.1% | 2.7% | 0.98% | 1.2% | 1.3% | 0.75% |
| Feb 2026 | 22.3% | 19% | 17.8% | 11.7% | 6.8% | 5.5% | 4.2% | 5.1% | 2.8% | 1.9% | 1.2% | 0.98% | 0.77% |
| Mar 2026 | 19.6% | 17.2% | 19.4% | 15.6% | 5.9% | 6.1% | 3.7% | 5.6% | 3.1% | 0.89% | 1.1% | 0.95% | 0.89% |
| Apr 2026 | 20% | 17.5% | 26.5% | 13.3% | 6.1% | 4.2% | 3.2% | 3.8% | 2.1% | 0.76% | 0.76% | 0.81% | 0.93% |
| May 2026 | 20.5% | 18% | 22.1% | 16.4% | 6.1% | 5% | 3.2% | 3.9% | 1.8% | 0.59% | 0.95% | 0.71% | 0.77% |
| Jun 2026 | 18.6% | 19.5% | 22.5% | 14.8% | 5.5% | 4.5% | 2.9% | 6.4% | 2.4% | 0.65% | 0.65% | 0.78% | 0.84% |
| Jul 2026 | 17.1% | 15.3% | 33.5% | 11.2% | 5.2% | 5.3% | 3.3% | 4% | 2.2% | 0.43% | 0.96% | 0.72% | 0.78% |
| Aug 2026 | 18% | 19.2% | 21.9% | 11.7% | 8.2% | 5.7% | 5.2% | 4.2% | 2.8% | 0.56% | 0.82% | 0.76% | 0.82% |
| Sep 2026 | 23% | 20.2% | 16.6% | 12.3% | 7% | 6.1% | 4.4% | 4.4% | 2.4% | 1.1% | 1.1% | 0.8% | 0.59% |
How has the Paris Georgia and RUBY comparison changed over the last 12 months?
3 findings
- The lead changed hands 7 times in the 12 months ending September 2026: Paris Georgia took it in November 2025, RUBY took it in December 2025, Paris Georgia took it in February 2026, RUBY took it in April 2026, Paris Georgia took it in May 2026, RUBY took it in June 2026, Paris Georgia took it in July 2026.
- Across the 12 months ending September 2026, Paris Georgia’s share of searches among womenswear labels in New Zealand moved from 1% to 1.1%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 12 months ending September 2026, RUBY’s share of searches among womenswear labels in New Zealand moved from 1.1% to 0.8%, and its estimated monthly branded searches moved from 1.8K to 1.2K.
How did search popularity change for New Zealand womenswear labels in September 2026?
2 changes
In September 2026, Augustine overtook Kowtow and 2 others to rank 10th among womenswear labels in New Zealand, with 1.1% of the searches.
Estimated monthly branded searches for RUBY in New Zealand fell 32.6% over 12 measured months, from 1.8K to 1.2K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Paris Georgia’s and RUBY’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Paris Georgia
1 branded search term
- paris georgia
RUBY
2 branded search terms
- ruby clothing
- rubynz
Other head-to-heads among womenswear labels
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