Brandwave

Parehua Resort vs The White Swan Greytown:Which is more popular?

In September 2026, The White Swan Greytown had more branded searches than Parehua Resort among wairarapa hotels and accommodation in New Zealand. The White Swan Greytown had about 2,300 branded searches, while Parehua Resort had 1,600. The White Swan Greytown made up 16.6% of all wairarapa hotels and accommodation searches we track, and Parehua Resort accounted for 11.5%. When we asked ChatGPT and Google AI Overviews about wairarapa hotels and accommodation, Parehua Resort appeared in all three answers and The White Swan Greytown in one. Parehua Resort was mentioned before The White Swan Greytown in every answer.

Among wairarapa hotels and accommodation in New Zealand in September 2026

Who do people search for more?

The White Swan Greytown, about 44% more searches than Parehua Resort

The White Swan Greytown 2.3K searchesParehua Resort 1.6K searches

Who does AI mention more?

Parehua Resort, mentioned in every answer we collected

Parehua Resort in 3 of 3The White Swan Greytown in 1 of 3

Who does AI recommend more?

Parehua Resort, named ahead of The White Swan Greytown in every answer

Parehua Resort first in 3The White Swan Greytown never first

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Top wairarapa hotels and accommodation in ChatGPT and Google AI Overviews

In three ChatGPT questions, Parehua Resort appeared in all three answers. The White Swan Greytown was mentioned in one out of three: in one of the three ChatGPT answers. Parehua Resort was listed before The White Swan Greytown in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Parehua Resort1st
  2. Martinborough Hotel2nd
  3. Wharekauhau Country Estate3rd
  4. The White Swan Country Hotel4th
  5. The White Swan Greytown5th
  6. Copthorne Solway Park–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about wairarapa hotels and accommodation

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Parehua Resort or The White Swan Greytown more popular in search?

This chart shows how often people search Google for Parehua Resort and The White Swan Greytown by name. Each line represents a brand's share of searches for all six wairarapa hotels and accommodation we track, month by month, from searches in New Zealand.

Parehua Resort and The White Swan Greytown among wairarapa hotels and accommodation in New Zealand, by month

Share of searches by month for The White Swan Greytown, Parehua Resort. The figures are in the table below the chart.

View monthly share of searches table
MonthCopthorne Solway ParkMartinborough HotelThe White Swan GreytownParehua ResortWharekauhau Country EstateThe White Swan Country Hotel
Oct 202532.5%20.4%14.5%11.6%13.8%7.2%
Nov 202532.7%20.4%14.4%11.5%13.7%7.2%
Dec 202525.2%23.2%17.4%12.7%12.7%8.7%
Jan 202624.6%23.1%15.5%15.5%12.8%8.5%
Feb 202624.2%24.7%16.8%15.5%10.3%8.4%
Mar 202625.6%23.8%17.8%13%10.9%8.9%
Apr 202627.5%20%17%14.1%11.8%9.6%
May 202632.3%19.2%16.4%13.5%11.4%7.1%
Jun 202633.3%19%16.9%13.9%9.5%7.3%
Jul 202629.3%18.6%22.8%10.4%6.5%12.4%
Aug 202626.8%20.3%17.9%14.3%11.6%9%
Sep 202632.5%18.4%16.6%11.5%11.5%9.4%

How has the Parehua Resort and The White Swan Greytown comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand wairarapa hotels and accommodation in September 2026?

2 changes

  1. In September 2026, Parehua Resort lost share of searches among wairarapa hotels and accommodation in New Zealand, from 14.3% to 11.5%.

  2. In September 2026, The White Swan Greytown lost share of searches among wairarapa hotels and accommodation in New Zealand, from 17.9% to 16.6%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Parehua Resort’s and The White Swan Greytown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Parehua Resort

1 branded search term

  • parehua resort

The White Swan Greytown

2 branded search terms

  • the white swan greytown
  • white swan greytown

How the Brand Demand Index is measured

Other head-to-heads among wairarapa hotels and accommodation

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