Papago vs Reverso:Which is more popular by branded search in New Zealand?
In August 2026, Reverso had more branded searches than Papago among translation tools in New Zealand. Reverso was estimated to have 2.6K branded searches compared to Papago’s 1.7K, and held a 0.4% Share of Search versus Papago’s 0.26%.
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Which is more popular in search, Papago or Reverso?
Compare the online translation tools New Zealanders translate text and documents with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Reverso, Papago. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Translate | DeepL | Reverso | Microsoft Translator | Papago |
|---|---|---|---|---|---|
| Oct 2025 | 95.6% | 3.6% | 0.49% | 0.06% | 0.3% |
| Nov 2025 | 95.5% | 3.6% | 0.53% | 0.15% | 0.24% |
| Dec 2025 | 95.7% | 3.4% | 0.54% | 0.13% | 0.26% |
| Jan 2026 | 95.6% | 3.4% | 0.55% | 0.13% | 0.33% |
| Feb 2026 | 94.5% | 4.5% | 0.48% | 0.1% | 0.36% |
| Mar 2026 | 93.7% | 5.4% | 0.52% | 0.07% | 0.3% |
| Apr 2026 | 94.1% | 5.1% | 0.57% | 0.04% | 0.21% |
| May 2026 | 92.6% | 6.8% | 0.38% | 0.03% | 0.22% |
| Jun 2026 | 92.9% | 6.6% | 0.28% | 0.04% | 0.18% |
| Jul 2026 | 87.8% | 11.6% | 0.32% | 0.05% | 0.22% |
| Aug 2026 | 92% | 7% | 0.4% | 0.39% | 0.26% |
| Sep 2026 | — | — | — | — | — |
How has the Papago and Reverso comparison changed over the last 12 months?
3 findings
- Reverso was ahead of Papago in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Papago’s estimated Share of Search among translation tools in New Zealand moved from 0.3% to 0.26%, and its estimated monthly branded searches moved from 1.8K to 1.7K.
- Across the 11 months ending August 2026, Reverso’s estimated Share of Search among translation tools in New Zealand moved from 0.49% to 0.4%, and its estimated monthly branded searches moved from 3K to 2.6K.
How did search popularity change for New Zealand translation tools in August 2026?
2 changes
In August 2026, Papago fell from 4th to 5th among translation tools in New Zealand.
Estimated monthly branded searches for Reverso in New Zealand fell 11.8% over 11 measured months, from 3K to 2.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Papago’s and Reverso’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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