Originair vs Qantas:Which is more popular by branded search in New Zealand?
In August 2026, Qantas had more branded searches than Originair among airlines flying new zealand travellers in New Zealand. Qantas was estimated to have 166K branded searches compared to Originair’s 5.6K, and held a 9.6% Share of Search versus Originair’s 0.33%.
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Which is more popular in search, Originair or Qantas?
Compare airlines selling domestic, regional, trans-Tasman, and international flights to New Zealand travellers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Qantas, Originair. The figures are in the table below the chart.
View monthly share of search table
| Month | Air New Zealand | Jetstar | Qantas | Singapore Airlines | Fiji Airways | Emirates | Cathay Pacific | Sounds Air | Air Chathams | Virgin Australia | Barrier Air | Originair | LATAM Airlines |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.6% | 20.4% | 7.9% | 4.3% | 4.1% | 3.2% | 1.4% | 0.87% | 1% | 0.85% | 0.43% | 0.63% | 0.29% |
| Nov 2025 | 51.7% | 21.6% | 8.8% | 4.5% | 3.6% | 4% | 1.7% | 0.9% | 1.1% | 0.7% | 0.57% | 0.53% | 0.27% |
| Dec 2025 | 48.5% | 23.7% | 9.6% | 4.2% | 4.1% | 3.9% | 1.7% | 1% | 1% | 0.66% | 0.66% | 0.51% | 0.29% |
| Jan 2026 | 56.4% | 17.7% | 8.2% | 4.4% | 3.5% | 4% | 1.7% | 1.1% | 0.86% | 0.7% | 0.56% | 0.53% | 0.28% |
| Feb 2026 | 53.3% | 18.4% | 10.1% | 4.4% | 3.3% | 4% | 2% | 1% | 0.83% | 1.1% | 0.53% | 0.74% | 0.31% |
| Mar 2026 | 53.5% | 18.4% | 7.6% | 5.3% | 3.4% | 5.8% | 2.1% | 0.85% | 0.74% | 0.74% | 0.45% | 0.51% | 0.59% |
| Apr 2026 | 55% | 17.7% | 9.5% | 4.7% | 4.5% | 2.9% | 1.8% | 0.78% | 0.94% | 1% | 0.5% | 0.45% | 0.3% |
| May 2026 | 55.8% | 18% | 8.5% | 5.3% | 4.1% | 3.1% | 2.1% | 0.71% | 0.67% | 0.6% | 0.37% | 0.39% | 0.33% |
| Jun 2026 | 56.9% | 17.8% | 7.8% | 5.1% | 4% | 3.1% | 2.1% | 0.81% | 0.65% | 0.69% | 0.42% | 0.39% | 0.28% |
| Jul 2026 | 58.7% | 15.6% | 8.1% | 5% | 4.1% | 3.2% | 2% | 0.85% | 0.66% | 0.71% | 0.41% | 0.39% | 0.32% |
| Aug 2026 | 55.6% | 17.6% | 9.6% | 5% | 4% | 3.1% | 2% | 0.84% | 0.74% | 0.54% | 0.35% | 0.33% | 0.3% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Originair and Qantas comparison changed over the last 12 months?
3 findings
- Qantas was ahead of Originair in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Originair’s estimated Share of Search among airlines flying new zealand travellers in New Zealand moved from 0.63% to 0.33%, and its estimated monthly branded searches moved from 10.4K to 5.6K.
- Across the 11 months ending August 2026, Qantas’ estimated Share of Search among airlines flying new zealand travellers in New Zealand moved from 7.9% to 9.6%, and its estimated monthly branded searches moved from 131K to 166K.
How did search popularity change for New Zealand airlines flying new zealand travellers in August 2026?
2 changes
In August 2026, Qantas gained estimated Share of Search among airlines flying new zealand travellers in New Zealand, from 8.1% to 9.6%.
Estimated monthly branded searches for Originair in New Zealand fell 46.3% over 11 measured months, from 10.4K to 5.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Originair’s and Qantas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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