Brandwave

Orbit World Travel vs Tandem Travel:Which is more popular in New Zealand?

In October 2026, Orbit World Travel had more branded searches than Tandem Travel among corporate travel management companies in New Zealand. Orbit World Travel had about 800 branded searches, while Tandem Travel had 590. Orbit World Travel made up 28.7% of all corporate travel management company searches we track, and Tandem Travel accounted for 21.1%. When we asked ChatGPT and Google AI Overviews about corporate travel management companies, Orbit World Travel appeared in three of the four answers and Tandem Travel in two. Orbit World Travel was mentioned before Tandem Travel in every answer that named either.

Among corporate travel management companies in New Zealand in October 2026

Who do people search for more?

Orbit World Travel, about 36% more searches than Tandem Travel

Orbit World Travel 800 searchesTandem Travel 590 searches

Who does AI mention more?

Orbit World Travel, mentioned in 3 of 4 answers, Tandem Travel in 2

Orbit World Travel in 3 of 4Tandem Travel in 2 of 4

Who does AI recommend more?

Orbit World Travel, named ahead of Tandem Travel in 3 of 3 answers

Orbit World Travel first in 3Tandem Travel never first

Follow Orbit World Travel vs Tandem Travel and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top corporate travel management companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Orbit World Travel was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Tandem Travel was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Orbit World Travel was listed before Tandem Travel in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Corporate Traveller1st
  2. FCM Travel2nd
  3. Orbit World Travel3rd
  4. Tandem Travel4th
  5. American Express Global Business Travel5th
  6. Gilpin Travel6th
  7. ATPI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Corporate Traveller4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • FCM Travel4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Orbit World Travel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gilpin Travel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tandem Travel2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • American Express Global Business Travel1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • ATPI0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about corporate travel management companies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Orbit World Travel or Tandem Travel more popular in search?

This chart shows how often people search Google for Orbit World Travel and Tandem Travel by name. Each line represents a brand's share of searches for all seven corporate travel management companies we track, month by month, from searches in New Zealand.

Orbit World Travel and Tandem Travel among corporate travel management companies in New Zealand, by month

Share of searches by month for Orbit World Travel, Tandem Travel. The figures are in the table below the chart.

View monthly share of searches table
MonthOrbit World TravelCorporate TravellerTandem TravelFCM TravelATPIGilpin TravelAmerican Express Global Business Travel
Nov 202524.4%27.8%27.1%15.8%1.5%1.9%1.5%
Dec 202524.8%29.1%23.6%15.8%2.4%2.4%1.8%
Jan 202622.9%28.6%28.1%13.8%2.4%2.4%1.9%
Feb 202623.3%31.9%25.8%14.7%1.8%1.8%0.72%
Mar 202626.1%28.7%23.5%16%2.3%1.6%2%
Apr 202626.7%31%20.7%14.7%3.4%1.7%1.7%
May 202619%33.5%22.4%19.4%1.5%1.9%2.3%
Jun 202623%31.4%25.4%14.8%1.4%1.8%2.1%
Jul 202633.9%25.4%20.8%14.5%2.1%1.4%1.8%
Aug 202623.5%30.4%24.6%17.1%1.4%1.7%1.4%
Sep 202623.6%31.9%21.4%18.1%1.1%1.8%2.2%
Oct 202628.7%25.8%21.1%17.6%2.9%2.5%1.4%

How has branded search for Orbit World Travel and Tandem Travel changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand corporate travel management companies in October 2026?

2 changes

  1. In October 2026, Orbit World Travel overtook Corporate Traveller to become the leader among corporate travel management companies in New Zealand, with 28.7% of the searches.

  2. Estimated monthly branded searches for Tandem Travel in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in October 2026.

How are Orbit World Travel’s and Tandem Travel’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Orbit World Travel’s and Tandem Travel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Orbit World Travel

2 branded search terms

  • orbit travel
  • orbit world travel

Tandem Travel

1 branded search term

  • tandem travel

How the Brand Demand Index is measured

Other head-to-heads among corporate travel management companies

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free