Opt4 Personnel vs Search Recruitment:Which is more popular by branded search in New Zealand?
In August 2026, Search Recruitment had more branded searches than Opt4 Personnel among blenheim recruitment agencies in New Zealand. Search Recruitment was estimated to have 120 branded searches compared to Opt4 Personnel’s 30, and held a 27.9% Share of Search versus Opt4 Personnel’s 7%.
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Which is more popular in search, Opt4 Personnel or Search Recruitment?
Compare Blenheim recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Search Recruitment, Opt4 Personnel. The figures are in the table below the chart.
View monthly share of search table
| Month | Intepeople | Search Recruitment | Only Human | Opt4 Personnel |
|---|---|---|---|---|
| Oct 2025 | 62.9% | 17.1% | 8.6% | 11.4% |
| Nov 2025 | 61% | 24.4% | 7.3% | 7.3% |
| Dec 2025 | 59% | 23.1% | 7.7% | 10.3% |
| Jan 2026 | 60.8% | 25.5% | 3.9% | 9.8% |
| Feb 2026 | 60% | 22.2% | 4.4% | 13.3% |
| Mar 2026 | 56.3% | 27.1% | 6.3% | 10.4% |
| Apr 2026 | 55% | 20% | 7.5% | 17.5% |
| May 2026 | 56.8% | 22.7% | 4.5% | 15.9% |
| Jun 2026 | 43.1% | 29.4% | 7.8% | 19.6% |
| Jul 2026 | 52.5% | 25% | 5% | 17.5% |
| Aug 2026 | 58.1% | 27.9% | 7% | 7% |
| Sep 2026 | — | — | — | — |
How has the Opt4 Personnel and Search Recruitment comparison changed over the last 12 months?
3 findings
- Search Recruitment was ahead of Opt4 Personnel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Opt4 Personnel’s estimated Share of Search among blenheim recruitment agencies in New Zealand moved from 11.4% to 7%, and its estimated monthly branded searches moved from 40 to 30.
- Across the 11 months ending August 2026, Search Recruitment’s estimated Share of Search among blenheim recruitment agencies in New Zealand moved from 17.1% to 27.9%, and its estimated monthly branded searches moved from 60 to 120.
How did search popularity change for New Zealand blenheim recruitment agencies in August 2026?
3 changes
In August 2026, Only Human overtook Opt4 Personnel to rank 3rd among blenheim recruitment agencies in New Zealand, at 7%.
In August 2026, Search Recruitment gained estimated Share of Search among blenheim recruitment agencies in New Zealand, from 25% to 27.9%.
In August 2026, Opt4 Personnel lost estimated Share of Search among blenheim recruitment agencies in New Zealand, from 17.5% to 7%.
How each brand is measured
Brandwave collects information about searches that people make online using Opt4 Personnel’s and Search Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Opt4 Personnel
2 branded search terms
- opt4 personnel
- opt4 personnel blenheim
Search Recruitment
5 branded search terms
- search recruitment
- search recruitment jobs
- search recruitment nelson
- search recruitment nz
- searchrecruitment
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.