Brandwave

How popular isOnly Human in search?

In August 2026, there were an estimated 30 branded searches for Only Human in New Zealand which held steady over the last 11 months. Only Human holds 7% estimated Share of Search among New Zealand blenheim recruitment agencies and is ranked 3rd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Intepeople58.1%
  2. Search Recruitment27.9%
  3. Only Human7%
  4. Opt4 Personnel7%
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Which blenheim recruitment agencies compete with Only Human?

Only Human against blenheim recruitment agencies in New Zealand, by month

Share of Search by month for Intepeople, Search Recruitment, Only Human, Opt4 Personnel. The figures are in the table below the chart.

View monthly share of search table
MonthIntepeopleSearch RecruitmentOnly HumanOpt4 Personnel
Oct 202562.9%17.1%8.6%11.4%
Nov 202561%24.4%7.3%7.3%
Dec 202559%23.1%7.7%10.3%
Jan 202660.8%25.5%3.9%9.8%
Feb 202660%22.2%4.4%13.3%
Mar 202656.3%27.1%6.3%10.4%
Apr 202655%20%7.5%17.5%
May 202656.8%22.7%4.5%15.9%
Jun 202643.1%29.4%7.8%19.6%
Jul 202652.5%25%5%17.5%
Aug 202658.1%27.9%7%7%
Sep 2026————

  1. 1.Intepeople

    58.1%

    held 1st · 250 estimated branded searches · +19% vs prior month · +5.6 points

  2. 2.Search Recruitment

    27.9%

    held 2nd · 120 estimated branded searches · +20% vs prior month · +2.9 points

  3. 3.Only Human

    7%

    moved from 4th to 3rd · 30 estimated branded searches · +50% vs prior month · +2 points

  4. 4.Opt4 Personnel

    7%

    moved from 3rd to 4th · 30 estimated branded searches · -57.1% vs prior month · -10.5 points

Compare search popularity between Only Human and its closest rivals

How has branded search demand for Only Human changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Only Human in New Zealand held steady at 30.
  • Across the 11 months ending August 2026, Only Human’s estimated Share of Search among blenheim recruitment agencies in New Zealand decreased from 8.6% to 7%.
  • Across the 11 months ending August 2026, Only Human’s estimated Share of Search among blenheim recruitment agencies in New Zealand peaked at 8.6% in October 2025 and was lowest at 3.9% in January 2026.
  • Across the 11 months ending August 2026, Only Human rose from 4th to 3rd among blenheim recruitment agencies in New Zealand.

How did search popularity change for New Zealand blenheim recruitment agencies in August 2026?

  1. In August 2026, Only Human overtook Opt4 Personnel to rank 3rd among blenheim recruitment agencies in New Zealand, at 7%.

  2. In August 2026, Intepeople gained estimated Share of Search among blenheim recruitment agencies in New Zealand, from 52.5% to 58.1%.

  3. In August 2026, Search Recruitment gained estimated Share of Search among blenheim recruitment agencies in New Zealand, from 25% to 27.9%.

  4. In August 2026, Opt4 Personnel lost estimated Share of Search among blenheim recruitment agencies in New Zealand, from 17.5% to 7%.

How is Only Human measured?

Brandwave collects information about searches that people make online using Only Human’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • only human blenheim
  • only human recruitment

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How the Brand Demand Index is measured

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